Digital Marketing Specialist, Lead Generation

1 week ago

Toronto, Ontario, Canada Centric Software Full time

Marketing - ON, Canada - Full Time:
Execute Centric Software's lead generation digital marketing strategy in North America. This position reports to the Digital Marketing Lead on the Americas Field Marketing team.


A Digital Marketing Specialist focusing on lead generation should have good working knowledge of the fundamentals of digital marketing analytics and be able to review campaign engagement results and industry statistics to make recommendations on campaign improvements that will lead to increased engagement and lead generation.


Responsibilities:

  • Collect relevant and reliable campaign data to analyze performance.
  • Convert data into meaningful and actionable insights to help the team maximize the effectiveness of marketing tactics.
  • Research and document internal, competitive and market analysis to improve multichannel campaign frameworks.
  • Collaborate with crossfunctional teams to ensure data accuracy, consistency, and integrity.
  • Utilize Machine Learning to identify patterns and make strategic predictions.
  • Visualize data within various forms of reporting and dashboards.
  • Measure and report campaign performance and identify areas of improvement and opportunity based on regional goals (ROI and KPIs).

Qualifications:

  • 3+ years' experience working or interning in digital marketing with a B2B SaaS company
  • Proclivity toward data science, mathematics and business. Datadriven thinking
  • Working knowledge of analytic tools (e.g., Google Analytics), data visualization tools (e.g. Tableau), AI tools (e.g. Chat Open AI), and Excel
  • Full understanding of engagement metrics across all digital platforms
  • Working experience with B2B marketing tactics using Pardot, Salesforce, LinkedIn Campaign Manager, and Zoom. Experience with A/B and multivariate experiments
  • SEO/SEM, Google AdWords and database segmentation
  • Demonstrated ability to work with crossfunctional stakeholders and teams
  • Autonomous, selfmotivated, proactive, eager to learn and not afraid of a challenge
  • Strong attention to detail and accuracy
  • Selfmotivated, detailed, and oriented, able to manage multiple projects and meet assigned deadlines and targets in a fastpaced environment
  • Highly handson and a borndoer: this is a DIY company
  • Strong desire to grow and enhance digital MarTech career growth
  • Advanced or Fluent English

What we offer:

  • Competitive salary and benefits
  • A multifaceted job with a high degree of responsibility and a broad spectrum of opportunities
  • Opportunity to work remotely with a dedicated and motivated team. The position is 100% remote and can be based anywhere in North America.
  • Varied and challenging work to help you grow your technical skillset


Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.

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