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Digital Marketing Lead

3 months ago

Toronto, Ontario, Canada Canaropa Full time
Canaropa is a leading contract manufacturer, importer, and distributor of quality commercial, residential, and architectural door hardware. The preferred choice of professionals, developers, and architects – our products are found throughout North America in private homes, residential developments, offices, commercial and industrial buildings, and resorts. Canaropa offers an extensive selection of reliable, quality door hardware, including door closers, locks, hinges, exit devices, security hardware and more. Coupled with national offices, warehouses, and large inventory, we provide fast and reliable service to our customers from coast to coast.
Since 1954, Canaropa has been focused on delivering the best possible service to its customers. With our dedicated team of experienced door hardware professionals, management, and sales teams – we go the extra mile to meet the needs of our customers by developing new products, delivering consulting services and staying current with trends in the market. Building on this history, we look forward to a future of continued
We are currently seeking a dynamic Marketing Manager with expertise in portfolio marketing within the building industry's B2B sector to work out of our Montreal or Toronto offices. This role will be pivotal in developing and executing strategies to effectively promote our products and services through various channels and vertical markets while managing our product portfolio to maximize revenue growth and market share.

Develop and implement comprehensive channel marketing strategies to drive awareness, engagement, and sales through distribution partners, and other relevant channels.
Collaborate with cross-functional teams to identify market opportunities, understand customer needs, and develop marketing programs tailored to support those needs.
Conduct market research and competitive analysis to stay abreast of industry trends, identify gaps, and recommend adjustments to marketing strategies.
Create compelling marketing collateral, including sales materials, presentations, and digital content, to support channel partners and sales teams.
Analyze campaign performance metrics and KPIs to evaluate effectiveness and optimize marketing initiatives for continuous improvement.
Provide leadership and guidance to marketing team members, fostering a culture of innovation, collaboration, and excellence in line with our Vision Statement .

Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
Minimum of 5 years of experience in B2B marketing, with a focus on channel and portfolio management, preferably within the building or construction industry.
Proven track record of developing and executing successful channel marketing strategies that drive revenue growth and market expansion.
Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
Bilingual, preferably.
Proficiency in marketing automation tools, CRM systems, and digital marketing platforms.
Experience working with cross-functional teams and managing multiple projects simultaneously.
Knowledge of building industry regulations, standards, and compliance requirements is a plus.

Market Analysis
Data Analysis and Interpretation
Collaboration and Relationship Building
Full-time, permanent position
Pension bonus and year-end bonus based on company & employee results
Dental and vision care
Life and long-term disability insurance
If you are a motivated Marketing professional who enjoys working in a fast-paced environment, we want to hear from you. Join our team as a Marketing Manager and contribute to Canaropa's continued success.
____________________________________________________________________________

Canaropa est un chef de file dans la fabrication, l'importation et la distribution de quincaillerie de porte de qualité pour portes commerciales, résidentielles et architecturales. Le choix préféré des professionnels, des promoteurs et des architectes - nos produits sont présents dans toute l'Amérique du Nord dans les maisons privées, les développements résidentiels, les bureaux, les bâtiments commerciaux et industriels, et les centres de loisirs.

Nous sommes actuellement à la recherche d'un directeur marketing dynamique ayant une expertise en marketing de portefeuille dans le secteur B2B de l'industrie du bâtiment pour travailler dans nos bureaux de Montréal ou de Toronto . Ce rôle sera essentiel dans le développement et l'exécution de stratégies visant à promouvoir efficacement nos produits et services à travers divers réseaux et marchés verticaux tout en gérant notre portefeuille de produits afin de maximiser la croissance du chiffre d'affaires et la part de marché.

Élaborer et mettre en œuvre des stratégies globales de marketing afin de favoriser la connaissance, l'engagement et les ventes par l'intermédiaire des partenaires de distribution et d'autres réseaux pertinents.
Collaborer avec nos équipes et départements pour identifier les opportunités de marché, comprendre les besoins des clients et développer des programmes de marketing adaptés à ces besoins.
Gérer le cycle de vie des produits, y compris les lancements de nouveaux produits, les mises à jour de fonctionnalités et les stratégies de fin de vie, afin d'assurer l'alignement avec les objectifs commerciaux globaux.
Réaliser des études de marché et des analyses concurrentielles pour se tenir au courant des tendances du secteur, identifier les lacunes et recommander des ajustements aux stratégies de marketing.
Créer des documents marketing convaincants, notamment des supports de vente, des présentations et du contenu numérique, pour soutenir les partenaires de distribution et les équipes de vente.
Analyser les mesures de performance des campagnes et les indicateurs clés de performance afin d'évaluer l'efficacité et d'optimiser les initiatives de marketing en vue d'une amélioration continue.
Fournir un leadership et des conseils aux membres de l'équipe marketing, en encourageant une culture de l'innovation, de la collaboration et de l'excellence, conformément à notre déclaration de vision, rendre la quincaillerie de porte
Baccalauréat en marketing, en administration des affaires ou dans un domaine connexe ; maitrise en administration des affaires (MBA) de préférence.
Au moins 5 ans d'expérience en marketing entreprise à entreprise (B2B), avec un accent sur la gestion des canaux et des portefeuilles, de préférence dans le secteur du bâtiment ou de la construction.
Expérience prouvée dans l'élaboration et la mise en œuvre de stratégies de marketing qui favorisent la croissance du chiffre d'affaires et l'expansion du marché.
De solides compétences analytiques avec la capacité d'interpréter des données, de tirer
des conclusions exploitables et de prendre des décisions fondées sur des données.
Bilingue (français/anglais), de préférence.
Maîtrise des outils d'automatisation du marketing, des systèmes de gestion de la relation client et des plateformes de marketing numérique.
Expérience du travail avec des équipes interdisciplinaires et de la gestion simultanée de plusieurs projets.
Analyse de marché
Analyse et interprétation des données
Poste permanent à temps plein
Prime de retraite et prime de fin d'année en fonction des résultats de l'entreprise et de l'employé
Soins dentaires et soins de la vue
Jours flexibles personnels

Si vous êtes un professionnel du marketing motivé qui aime travailler dans un environnement en constante évolution, nous voulons vous connaître. Joignez-vous à notre équipe en tant que gestionnaire du marketing et contribuez au succès continu de Canaropa.