Manager, Brand
6 days ago
Come Work with Us
At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.
Whether you're helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.
Job Title
Manager, Brand & Citizenship Communications
The Manager, Brand & Corporate Citizenship Communications will be responsible for helping to protect, shape and enhance the reputation of RBC by promoting corporate citizenship, brand marketing, and sponsorship initiatives through employee communications and proactive and reactive media relations.
In this role, you will support business objectives and strategies through the execution of strategic multi-stakeholder communications for programs including: The RBC Canadian Open, the Toronto International Film Festival (TIFF), the Olympics, RBC Training Ground, RBCxMusic; as well as for RBC Future Launch, and our ESG (Environmental, Social and Governance) and employee engagement portfolios.
Job Summary
- Support the execution of internal & external communications plans and provide communications counsel and analysis ensuring alignment with enterprise strategies and objectives
- Protect and enhance RBC's reputation through effective communications and storytelling focused on our corporate citizenship, brand marketing, and sponsorships efforts
- Assist with cultivation and management of media relationships relevant to both the Brand Marketing and Corporate Citizenship Communications portfolios
- Foster collaborative relationships with key partners in Brand Marketing, Corporate Citizenship and Social Media, while aligning with others within Corporate Communications
- Identify potential reputational issues and work closely with Director and Senior Managers as required to mitigate them
- Execution will include: supporting the development of communication plans and writing a variety of communications including press releases, media briefs, RBCnet features, and Toolkits.
Address:
TORONTO, Ontario, Canada
City:
CAN-ON-TORONTO
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
Strategy and Administration
Job Type:
Contract (Fixed Term)
Pay Type:
Salaried
Posted Date:
:00
Application Deadline:
:00
Inclusion
and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth.
We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work.
We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
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