Marketing Coordinator
1 week ago
About Us
We're looking for a full-time Marketing Coordinator to be part of our team and help spread joy in people's daily lives. Brightfield, based in the Beach area of Toronto, is a sustainable company that specializes in artisanal candles, reed diffusers, and room sprays. We are proud members of 1% for the Planet and donate $1 from each candle sale to Second Harvest, providing 3 meals to those in need in our community. Our core values are kindness, quality, and making a positive impact through our small business in the long run.
About the Role
As the Marketing Coordinator, you will play a crucial role in elevating our brand. Your tasks will involve creativity, strategy, and hands-on work. Being a self-motivated individual, you will excel in a small team environment where you will oversee various projects, platforms, and marketing tactics. Reporting directly to our Founder/CEO, you will lead all marketing aspects such as content creation, community building, SEO, PR, and email marketing. Additionally, you will aid in B2B lead generation and support sales efforts. This role is mainly remote, with occasional in-person events throughout the year to boost sales and marketing strategies.
What You'll Do:
- Develop and implement marketing strategies across social media, blog, website, and other mediums
- Build and engage with our community including customers, influencers, and partners
- Enhance SEO to increase brand visibility
- Manage PR activities and track results
- Execute email marketing campaigns for improved customer engagement
- Identify B2B sales leads and drive revenue growth
- Optimize e-commerce channels performance
- Represent the brand at in-person events for sales growth and enhanced customer experience
This list is not exhaustive and duties may evolve, maintaining the essence of the role.
Requirements and Skills:
- Minimum of 2 years experience in marketing within consumer goods, e-commerce, or retail
- Demonstrated sales growth abilities
- Excellent written and verbal communication skills
- Proficiency in graphic design and content creation
- Self-motivated with strong organizational skills
- Results-driven, creative, and collaborative mindset
- Keen to learn and adapt to industry trends
- Located in Toronto and available for in-person events
- Passionate about contributing to a purpose-driven brand
- Interest in home fragrance is a plus
Perks:
- 3 weeks paid vacation and personal days
- Bi-annual team offsites
- Recognition of milestones achieved
- Opportunities for career advancement
- Product discounts and monthly complimentary item
To apply, send your resume and optionally a cover letter to the specified email. We thank all applicants for their interest; however, only selected candidates will be contacted. Thank you.
Brightfield is an equal opportunity employer and welcomes applications from diverse backgrounds. If you require any accommodations during the application process, please contact us.
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