Content Marketing Manager

1 week ago


Remote, Canada Triton Digital Canada Inc. Full time
Triton Digital is the leading technology company focused on powering the online audio and radio industry worldwide. More leading publishers - including Bell Media, Canadian Broadcast Company (CBC), Quebecor, iHeartMedia, Audacy, Prisa, Cumulus, and Kast Media - use Triton solutions to enrich their content and deliver it to a global audience than that of any other company.
**The Role**:
**Main responsibilities**:

- Manage content marketing channels for iHeart AdBuilder (blog, social media channels)
- Manage social media and editorial calendar for Triton Digital
- Create keyword rich blog content to maximize SEO optimization for iHeart AdBuilder.
- Track, measure, and report on performance of all lead generation campaigns via HubSpot, Eloqua, Intercom, Google Analytics.

**Experience & Qualifications**:

- Bachelor's degree in Communications, Marketing, Business, or another related field
- 3-5 years in a similar role
- Excellent English writer with strong critical thinking skills
- A minimum of 3 years using HubSpot, Google AdWords, Google Analytics
- Able to produce quality content on time and against deadlines with little direction
- Social media savvy, especially with B2B social marketing and paid advertising via platforms such as Google and LinkedIn
- Working knowledge of marketing automation platforms and CMS platforms
- Exceptionally organized, able to juggle multiple projects at once
- Self-directed, able to be managed remotely
- A strong understanding of current online marketing concepts, strategy, and best practices
- Increased knowledge of social media (Instagram, Facebook, LinkedIn, YouTube)
- Knowledge of Photoshop and or Canva

**Location**:
Triton Digital est la plus importante entreprise de technologie axée sur l'industrie de l'audio et de la radio en ligne à l'échelle mondiale. Plus d'éditeurs de premier plan - y compris Bell Média, Canadian Broadcast Company (CBC), Quebecor, iHeartMedia, Audacy, Prisa, Cumulus et Kast Media - utilisent les solutions Triton pour enrichir leur contenu et le diffuser à un public mondial que n'importe quelle autre entreprise.
**Rôle**:
**Principales responsabilités**:

- Gérer les canaux de marketing de contenu pour iHeart AdBuilder (blog, canaux de médias sociaux)
- Gérer les réseaux sociaux et le calendrier éditorial de Triton Digital
- Créer du contenu de blog riche en mots clés pour maximiser l'optimisation SEO pour iHeart AdBuilder.
- Suivre, mesurer et rendre compte de la performance de toutes les campagnes de génération de pistes via HubSpot, Eloqua, Intercom, Google Analytics.

**Expérience & qualifications**:

- Baccalauréat en communication, marketing, commerce ou autre domaine connexe
- 3-5 ans dans un rôle similaire
- Excellentes compétences de rédaction en anglais et de pensée critique
- Au moins 3 ans d'utilisation de HubSpot, Google AdWords et Google Analytics
- Capacité à produire du contenu de qualité à temps et dans les délais impartis, avec peu d'orientation
- Maîtrise des médias sociaux, en particulier avec le marketing social B2B et de la publicité payante via des plateformes comme Google et LinkedIn
- Connaissance pratique des plateformes d'automatisation marketing et des plateformes CMS
- Organisation exceptionnelle, capacité à gérer plusieurs projets à la fois
- Autonomie, capacité à être géré à distance
- Solide compréhension des concepts, stratégies et pratiques exemplaires actuels en matière de marketing en ligne
- Maîtrise des concepts, de la structure et des plateformes de marketing par courriel
- Connaissance accrue des médias sociaux (Instagram, Facebook, LinkedIn, YouTube)
- Connaissance de Photoshop et/ou de Canva

Type d'emploi : Temps Plein

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