Marketing Content Writer

7 months ago

Remote, Canada Wagepoint Full time

At Wagepoint, we’re good people. Sure, maybe we’re biased. But that’s only because Wagepointers bring the best versions of ourselves to do some of the best work in our careers.- We’re an authentic team who bring our diverse backgrounds, ideas, experiences and cultures together to make payroll magic. Speaking of we “pull rabbits out of hats” for 22,000 small business owners across Canada who rely on our payroll software to pay their employees and process their taxes. And we’re just getting started.- We’re growing and looking for more awesome people to join our merry band of misfits. We are looking for people who share our understanding that when it comes to our commitment to our customers: we mean business. Especially given that the consequences of getting payroll wrong can sometimes be dire.- If you are the kind of person who has always wanted to make a difference and be heard at work, Wagepoint will give you plenty of opportunity to do just that.**The role at a high level**
- We’re looking for a creative word nerd with a passion for product marketing to join our team as a
- **Marketing**
**Content Writer**. In this role, you’ll create compelling content that educates and inspires our audiences, enables our sales team to inform and “WOW” potential customers, sets us apart from other payroll and HR tech software and guides new customers down the marketing and sales funnel.- **presentations, one-pagers, competitive content, brochures, customer case studies, talk tracks and other sales enablement tools**. A big part of this role will also involve working with our marketing events team to create-
What you'll be doing:

- Developing clear, digestible sales enablement materials that reflect our key value propositions and resonate with our target audiences on an emotional level.
- Obsessing over our customers and our products You’ll become an expert in our products, features, functions, audiences and how they’re positioned.
- Helping to tell the story of why small businesses, bookkeepers and accountants across Canada rely on Wagepoint’s products for their payroll, HR and time tracking needs (why they love us, and why we love them).
- Contributing to other content projects as needed (blogs, marketing campaigns, thought-leadership, etc.)
- Experimenting with new content formats, including video.
- Analyzing and reporting on the success of your content and making data-driven recommendations.
- Geeking out with our content team over things like commas and hyphens. Thrilling

What you bring to the table:

- 3-5 years of experience as a** marketing content writer or sales enablement writer.**:

- A portfolio of content work that you’re most proud of, and an understanding of how it performed.
- An educational background in marketing, communications, journalism or a related field.
- An ability to write clear, friendly copy about technical topics.
- A sense of empathy, and an understanding of your core audience, that will allow you to articulate the real-life impact of a product feature on the client.
- An ability to combine facts with fun.
- A meticulous attention to detail that others sometimes find _terrifying_.
- The confidence to ask questions, sometimes repeatedly, until you really feel like you understand a topic well-enough to explain it to others.
- An editorial mindset that understands how to create content based on audience needs.
- An ability to adapt to change in a fast-growing company.

**Bonus points if**:

- You have prior experience in product marketing.
- You have previous experience writing for a payroll/HR tech company, or writing for B2B.
- You speak any payroll lingo.
- You have experience creating visual content, including video, infographics, presentations, etc.
- You’re the person your friends go to when they need a quick proofread.

What we bring to the table:
**What we bring to the table**
- The opportunity to work with the world’s friendliest team, solving interesting problems together.
- The ability to work from home, forever Wagepoint is a remote company, so you don’t have to worry about commuting to an office. Plus, more time with your pets is always a bonus
- An autonomous work environment: We’re a growing startup - so we’ll be looking to you to roll up your sleeves and dive right in No red tape, just bring your great ideas and your powerful work ethic.
- An endless amount of laughter — we don’t take ourselves too seriously. We work hard, but we always have time for a bad joke or two.

**Next Steps**:

- If all the above feels right and proper, please don’t feel like you need to send us an uninspired cover letter. Just send us your updated resume and perhaps a few lines on what excites you about the job - we really want to get to know who you are, not just about how we can work together. If we believe you’re a good match, someone from our team will reach out to schedule a call.**Psssst**
- Wagepoint is an equal opportunity employer. We

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