Content Manager

2 weeks ago


Remote, Canada Bellwood Labs Full time

**About the job**

We’re looking for an eager and effective content manager to join our growing team as the owner of our content marketing initiatives across all digital platforms. Your goal is singular and will be the beating heart of our business - to help us drive qualified traffic, leads, and sales digitally by establishing our company as the most trusted authority in Custom Software Development.

Our content manager must be a passionate brand storyteller with a journalist’s mindset, as well as an obsession for content performance, reporting, and analytics.

This is a unique opportunity to work alongside an experienced team that excels at building high-quality products for clients at scale. This position reports to the CEO.

**Key Responsibilities include**:

- Publication of three or more new pieces of content, be it text (website content), video, or audio (podcasts)
- Ownership of all analytics and reporting for content marketing efforts
- Search engine optimization (SEO) efforts for website and content
- Social media for community engagement and long-term content promotion
- Premium content production, including ebooks, white papers, webinars, etc
- Creating landing pages and conversion opportunities for lead generation
- General website updates and enhancements, e.g., new pages and calls-to-action placement
- Professional development and continued education in relevant areas (e.g., HubSpot certifications)

**Required Skills include**:

- Impeccable writing and editorial skills, with an outstanding command of the English language. An understanding of common editorial style guides, e.g., AP Style, Chicago Manual of Style, etc
- Training as a print or broadcast journalist is a bonus. Great at telling a story using words, images, or audio, and an understanding of how to create content that draws an audience. The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it
- A passion for new technology tools and usage of those tools within your own blogs and social media outreach
- Clear articulation of the business goal behind the creation of a piece (or series) of content. Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns
- Familiarity with principles of marketing
- Incredible people skills
- Needs to be continually learning the latest platforms, technology tools, and marketing solutions through partnerships
- Able to screen out sales pitches and look for the relevant brand and customer story

**We’re looking for someone who**:

- Holds a Bachelor's degree in English, journalism, public relations, or related communications field. Equivalent experience is also accepted
- Combines marketing and publishing mindsets, leading at all times with a customer-first mentality. In essence, the content manager is the company storyteller and must be empathetic toward the pain points of the customer
- Thrives in ambiguity, working across multiple organizational stakeholders

**Benefits**
- Remote
- Unlimited PTO
- Subsidized Medical, Dental, and Vision Insurance
- Short/Long Term Disability
- Profit Sharing
- Referral Bonuses
- Company Retreats

**Company Description**

Bellwood Labs is a dynamic Product Development Consultancy. We're a team of developers, designers, and entrepreneurs that companies turn to when they want to take a software product from conception to creation.

**Our Mission**

Bellwood Labs seeks to be and be known as the most trusted partner to develop and advance software products.

**Our Core Values**
- We Embrace Your Goals
- We Own our Commitments
- We Succeed through Empathy
- We Take the Next Step

**Join our tight-knit team of skilled builders to leverage your talents and grow your skills. We are looking forward to meeting with you**
- **Recruitment Scam Disclaimer**_
- To learn more about protecting yourself from financial fraud and recruitment scams, please refer to this article. If you believe you were a victim of such a scam, you may contact your local authorities. You also have the option to file a complaint_ _with the Federal Trade Commission. Bellwood Labs is not responsible for any claims, losses, damages, or expenses resulting from scammers._

Work Location: Remote


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