Content Marketing Specialist

3 weeks ago


Remote, Canada Readymode Full time

ReadyMode is an enterprise-grade, cloud-based, all-in-one sales engagement platform for high-volume teams. We intelligently connect sales reps with more leads in less time, maximizing productivity.

We are on a mission to “transform the way businesses communicate with their customers.” At ReadyMode, we live and breathe our Core Values, the 4 E’s - Empathy, Empowerment, Engagement and Excellence. We embody these at all times, whether that relates to our clients or teammates. ReadyMode is the place to be if you like to win and value a collaborative environment that will foster your growth.

**Content Marketing Specialist**

**Responsibilities**
- Develop and execute content marketing strategies that align with Readymode’s overall marketing goals, brand identity, and target audience.
- Ensure consistency in tone, style, and brand voice across all ReadyMode content, platforms and materials.
- Develop and leverage a deep understanding of the company's products, services, target audience, and industry trends to effectively communicate key messages.
- Conduct in-depth research on industry trends, customer needs, and competitors to develop compelling content ideas and identify content gaps.
- Collaborate with cross-functional teams, including marketing, product, and sales teams, to gather insights and align content initiatives with business objectives.
- Optimize content for search engines (SEO) to increase organic traffic and improve website visibility. Collaborate with Digital Marketing agencies as required to achieve objectives.
- Create and own the content calendar to manage content distribution across multiple platforms. Collaborate with marketing team members to develop and execute targeted content promotion campaigns.
- Track, analyze and report on content performance metrics to make data-driven decisions and use this data to conduct regular audits.
- Manage relationships with external content contributors and digital marketing agencies.
- Assist in creating content assets, including graphics, infographics, videos, interactive content and sales-enabling materials.
- Stay updated on the latest content marketing trends, technologies, and best practices, and recommend ideas to continuously improve content strategy.

**Required Qualifications/Experience**
- 3-5 years experience as a digital content marketer or similar, preferably in a SaaS environment.
- Bachelor's degree in marketing, journalism or a related field.
- Expert writer/editor with a portfolio of content written for digital channels.
- Comfortable writing about technical topics.
- Up-to-date with the latest digital marketing trends, SEO best practices and keyword research tools.
- Proficient in SFDC, CSMs and marketing automation platforms.
- Analytical mindset with the ability to interpret data, track content performance, and make data-driven decisions.
- Excellent project management and organizational skills.
- Strong communication and collaboration skills to work effectively with cross-functional teams and external stakeholders.

**The Perks and Benefits**
- The tools you need to get the job done - company computer sent to you
- Group RRSP matching
- A full benefits package that starts day 1
- Opportunity to participate in our Employee Stock Option Plan
- An education and training grant in your second year
- Work/life balance
- Remote and Flexible Work Opportunity



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