Customer Strategic Marketing Manager

2 weeks ago

Toronto, Ontario, Canada Hasbro Full time



NOTE:
This is a 12-month contract. This role is hybrid, based out of our Mississauga, Ontario, Canada office 2-3 days per week
At Hasbro, we are looking for people who want to explore, experiment, innovate and create.

We're changing the face of play and entertainment and looking for dreamers, doers, thinkers and creators to come up with the best ideas.

Our culture of Community, Passion, Integrity, Creativity and Diversity & Inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best is yet to come.


Do you have a passion and aptitude for driving long and short-term marketing activations and strategies? Are you enthusiastic and a team player who isn't afraid to roll up their sleeves to get the job done? In this role we are looking for a motivated, self-starter who will help to craft and bring to life our customer strategies.

You will support these strategies using retailer Placements and Programs, in-store activations, trade shows, social media and other relevant mediums that will drive engagement and conversion.

You will also drive the strategy and execution of Test & Learn opportunities.

A day in the life of a Manager, CSM:

  • Develop Customer Strategic Vision to deliver Hasbro's goals and strategies and become the expert in three critical areas: Retailer understanding, Plan Execution, and Internal liaison between sales & brand marketing.
  • Plan execution includes but is not limited to coordinating and managing sample programs, signage, pallet programs, POP, instore events, correspondence with instore Retail Merchandising team and kitting.
  • Work closely with our retail partners and the sales team to implement marketing & promotional plans for omnichannel execution.
  • Develop and manage budgets.
  • Develop relationships and form strategic alliances with our Retail partners/partner licensors to drive the execution of major corporate initiatives (entertainment events, product launches, seasonal opportunities).
  • Analyze and stay up to date on consumer insights and shopper data. Summarize into key findings, opportunities and action items and present to senior management.
  • Partner with consumer products and third parties (licensees) to drive "one voice", cross category executions.
  • Partner with Account Manager to develop exclusive strategy and lead development meetings with Global and Canadian Marketing to ensure alignment to the corporate and regional strategy. Articulate the account strategies and go to market plans ensuring product development aligns with account needs.
  • Partner with manager to develop, measure and communicate results of pointofsale strategy, placement, and execution with all cross functional teams to drive future product development.
  • Analyze and update weekly program development and report on status for internal and external use.
  • Using Adobe Creative Suite, create/design graphics for signage, pallets as well as various brand and corporate needs.

What you'll bring:

  • Minimum of 2 years Marketing, Sales or related experience in consumerpackaged goods, entertainment, sports or similar industry.
  • Bachelor's Degree in Marketing, Advertising or related field.
  • Excellent computer skills including Microsoft Excel, Word and PowerPoint.
  • Graphic design expertise in the full Adobe Creative Suite including Photoshop and Illustrator
  • Strong written and oral communication skills, having the ability to provide clear and concise information to external and internal partners and to influence effectively.
  • Strong analytical skills: ability to interpret data to provide information to aid decisionmaking.
  • Motivated, selfstarter with ability to work in a fastpaced environment.
  • Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.
  • Strategic vision and depth in understanding how the consumer reacts to marketing vehicles.

Why you'll love working with us:

  • Opportunity to work for an iconic global brand behind some of the world's most beloved play and entertainment experiences
  • We value work/life balance as much as you do our flexible work options include a hybrid work arrangement and half day Fridays all year round We also shut down every year between Christmas Day and New Year's Day to allow for coveted family time.
  • Every day is different we offer endless, interesting work and career development opportunities
  • We want to make the world a better place for kids and their families and we walk the talk when it comes to Corporate Social Responsibility. And with programs like toy recycling and our commitment to eliminate single use plastics from all of our packaging, we are committed to reducing our environmental footprint.
  • And if we haven't already convinced you to join us, we also offer competitive compensation, benefits and vacation time as we

  • Senior Manager Strategic Marketing

    2 weeks ago

    Toronto, Ontario, Canada Marketers on Demand Full time

    Marketers on Demand is searching for a creative thinker to join our client's team as a Senior Strategic Marketing Manager. Are you a self-starter who has the ability to work on multiple brands at the same time? This is an incredible opportunity for someone who takes a lot of pride in what they do and can contribute to a growing company This is a hybrid...

  • Strategic Market Manager, Canada

    2 weeks ago

    Toronto, Ontario, Canada British Airways Full time

    Strategic Market Manager, CanadaThis is a key time to be joining British Airways as we Build a Better BA. We take huge pride in our past - but we're looking to the future as an airline that loves embracing the best of modern Britain. Our country's creativity, diversity, style, wit and warmth are the same special qualities that make us who we are. If you're...

  • Marketing Manager, Strategic Partnerships

    2 weeks ago

    Toronto, Ontario, Canada moomoo Financial Canada Full time

    Partnerships & Affiliate Marketing Manager moomoo is a globally recognized, award-winning, all-in-one stock trading app that empowers proactive retail traders with professional-level data and tools. Our mission is to revolutionize the retail investing experience through technological innovations. With over 21 million users worldwide, moomoo has garnered...

  • Marketing & Communications Manager

    2 weeks ago

    Toronto, Ontario, Canada Array Marketing Full time

    About Array MarketingFor over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L'Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to...

  • Strategic Agency Manager, Customer Solutions

    2 weeks ago

    Toronto, Ontario, Canada Google Full time

    Minimum qualifications: Bachelor's degree or equivalent practical experience. 5 years of experience in advertising, marketing, consulting, media, business development, or advertising agencies. Experience working with Clevel executives and crossfunctionally across all levels of management. Experience managing agreements or partnerships.Preferred...

  • Marketing and Communications Manager

    2 weeks ago

    Old Toronto, Ontario, Canada Array Marketing Full time

    For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L'Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to life.We are committed to...

  • Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada iNCOM Web & e-Marketing Solutions Full time

    MARKETING MANAGERAre you a marketing professional looking for a new opportunity to drive growth within a SAAS environment?The Marketing Manager will be responsible for the ideation, planning and execution of all marketing strategies, including social media and community strategies, to enhance brand awareness, customer acquisition, engagement, and...

  • Customer Lifecycle Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada EcoVadis Full time

    Company Description Work smart, have fun and make an impact_Our purpose is to guide all companies toward a sustainable world.EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology. We analyze data and build sustainability scorecards that give companies...

  • Strategic Customer Success Manager

    2 weeks ago

    Toronto, Ontario, Canada SysAid Technologies Full time

    SysAid Technologies Ltd, an international leader in providing comprehensive IT management solutions, is seeking a Customer Success Manager for our Strategic/Enterprise Customer Segment to join our team in Israel to support some of our largest Global customers. Your primary responsibility will be to drive net retention, and usage, and build customer...

  • Manager Account Manager

    2 weeks ago

    Toronto, Ontario, Canada RHODDY Marketing Group Full time

    Role Overview: RHODDY Marketing is a fast-paced, energetic integrated marketing agency. We thrive in creating memorable brand experiences that leave lasting impressions - and measurable results. The Account Manager position is a client partner and program leadership role demonstrating; mentorship, strategic direction, business acumen and vision for the...

  • Strategic Pricing Manager

    2 weeks ago

    Toronto, Ontario, Canada Johnson & Johnson Full time

    Job Description - Strategic Pricing Manager - Market Access W) Strategic Pricing Manager - Market Access W Description Johnson & Johnson Innovative Medicine is recruiting for a Strategic Pricing Manager - Market Access , located in Toronto, Ontario. About Johnson & Johnson At Johnson & Johnson, we believe health is everything. Our strength in...

  • Position: Senior Manager, Strategic Marketing and Communications

    2 weeks ago

    Toronto, Ontario, Canada Empire Club of Canada Full time

    Position: Senior Manager, Strategic Marketing and Communications Reporting directly to the CEO of the Empire Club of Canada, the Senior Manager, Strategic Marketing and Communications (SM) will be a motivated and energetic individual who is determined to make a difference and inspired by the oppo

  • Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada CSA Group Full time

    Employment Status:RegularTime Type:Full timeBUILDING A WORLD CLASS TEAM STARTS WITH YOUAt the heart of CSA Group is a vision: making the world a better, safer, more sustainable place.It's been part of our mission for nearly one hundred years: from the first engineering standard for railway bridges developed in 1919, to more than 3,500 standards, codes &...

  • Strategic Account Manager

    2 weeks ago

    Toronto, Ontario, Canada Air Canada Full time

    DescriptionBeing part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.Reporting to the Manager Regional Sales, Central Canada, this role will be responsible to develop, maintain, and...

  • Category Manager

    2 weeks ago

    Toronto, Ontario, Canada Lindt Sales & Marketing Full time

    The Category Manager - Walmart is responsible for working with the Customer Sales Teams to bring Business Plans and Marketing Priorities to fruition, while proactively bringing fact-based, market-relevant solutions and insights to both the Customer Sales Teams and the Customer (Retail Partner) to drive strategic category solutions.Responsibilities: Working...

  • Position: Senior Manager, Strategic Marketing and Communications

    2 weeks ago

    Toronto, Ontario, Canada Empire Club of Canada Full time

    Position: Senior Manager, Strategic Marketing and Communications Reporting directly to the CEO of the Empire Club of Canada, the Senior Manager, Strategic Marketing and Communications (SM) will be a motivated and energetic individual who is determined to make a difference and inspired by the opportunity to promote thought-leadership at the Empire Club of...

  • Position: Senior Manager, Strategic Marketing and Communications

    2 weeks ago

    Toronto, Ontario, Canada Empire Club of Canada Full time

    Position: Senior Manager, Strategic Marketing and CommunicationsReporting directly to the CEO of the Empire Club of Canada, the Senior Manager, Strategic Marketing and Communications (SM) will be a motivated and energetic individual who is determined to make a difference and inspired by the opportunity to promote thought-leadership at the Empire Club of...

  • Strategic Account Manager

    2 weeks ago

    Toronto, Ontario, Canada Fidelity Investments Full time

    Job DescriptionPosting: Strategic Account ManagerYou will be working on a flexible hybrid schedule as part of Fidelity's dynamic working arrangement.Business Overview:Fidelity Clearing Canada (FCC) is the leading independent clearing broker and custodian in the Canadian market. We provide trade execution, clearing; custody and back-office support services to...

  • Senior Manager of Customer Marketing

    2 weeks ago

    Toronto, Ontario, Canada Tipalti Full time

    The Role: Senior Manager of Customer Marketing - B2B SaaS Fintech We are seeking a dynamic Senior Manager of Customer Marketing to join Tipalti. This important role will drive important Tipalti customer programs including customer references, customer stories, advocate relationships, customer events, customer speaker engagements, customer referral...

  • Manager, Strategic Projects

    2 weeks ago

    Toronto, Ontario, Canada Lone Wolf Technologies Full time

    We're here to make real estate transactions simpler. We do that by providing a digital lead-to-close experience for agents, brokers, and their consumers. We've seen a lot of change over the past 30 years—but we've been here to support real estate from day one.With the diverse landscape of the real estate industry, we want diverse talent We want to...