Strategic Market Manager, Canada

1 week ago

Toronto, Ontario, Canada British Airways Full time
Strategic Market Manager, Canada

This is a key time to be joining British Airways as we Build a Better BA.

We take huge pride in our past - but we're looking to the future as an airline that loves embracing the best of modern Britain.

Our country's creativity, diversity, style, wit and warmth are the same special qualities that make us who we are.

If you're made of the same qualities as us, you could soon be part of the next chapter of our story.

Together as one team, we're connecting Britain with the world and the world to Britain like no one else.


This role's primary responsibility is to be the BA Canada representative, developing market strategies to increase revenue, find opportunities for tactical activities and drive performance within the region which will include managing a portfolio of BA / IB corporate and trade partners.

About the role

  • Managing a mixed portfolio of strategic Canadian Corporate / Agency accounts.
  • Creating / implementing agreed channel strategies for Canadian market.
  • Delivering revenue by understanding customer needs and matching to relevant products.
  • Responsible for cultivation of key relationships within the Chamber of commerce and all Airport Authorities for BA routes within Canada and Visit Britain.
  • Responsible for establishing a regular schedule of engagements directed at achieving progress against the key deliverables for growth in CA..
  • Analysing data and using insights to drive revenue generating/share shifting actions.
  • Deep penetration of decisionmaking units within accounts to expand influence map and drive strategic decisions.
  • Conducting high touch performance reviews
  • Negotiation of deals, implementing SMA activities.
  • Leveraging waiver and favour budget allocations to maximise return of investment.
  • Sourcing new business opportunities and upselling opportunities to existing customer base.
  • Proactively seeking market intel and insights and feedback.
  • Creating and implementing high touch account development plans for portfolios.
  • Sole face of BA/IB to the market and advocate for the client and the business to improve performance.
  • Represents the views from market and provide key local market feedback and intelligence to help influence and make strategic decisions for CA market.
  • Sole point of contact and representation for IAG group within CA with Joint Business partners and HQ
About you

  • Proficient with the tools and technologies of digital sales.
  • Energised in a highvolume environment, implementing plans and initiatives across a large portfolio of accounts.
  • Has a cando attitude, flexible and agile in approach
  • Acts with integrity to build trust, seeks Innovative ways of working, Customer Centric with string commerciality
  • Proficient in CRM management
  • Advanced communication, negotiation and influencing skills.
  • Leading and implementing change
  • Ability to work in selfdirected, fastpaced environment
  • Ability to evaluate data and metrics effectively to ensure focus on commercial opportunities (essential)
  • Able to utilise digital selling and other innovative ways of working to achieve revenue targets
  • Experience of building productive working Internal and external relationships in a multicultural hubbased environment
Qualification / Experience

  • Minimum of 2 years account management or equivalent commercial experience (highly desirable)
  • You must have the right to live and work in Canada
Our Corporate and Support roles come with big potential to make your mark on our business.

The airline industry changes so fast that we're constantly evolving and finding new ways to impress customers and get ahead of our competitors.

If you're an innovator and brave and bold thinker, you will be in your element at British Airways.


Your impact on British Airways will be rewarded with a competitive rewards package plus the opportunity to develop and progress your career in many directions.

We are an equal opportunities employer and value diversity at British Airways. We do not discriminate on the basis of race, religion, age, marital status, veteran status or disability status.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job.

However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.

N.B. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities

  • Marketing Manager, Strategic Partnerships

    2 weeks ago

    Toronto, Ontario, Canada moomoo Financial Canada Full time

    Partnerships & Affiliate Marketing Manager moomoo is a globally recognized, award-winning, all-in-one stock trading app that empowers proactive retail traders with professional-level data and tools. Our mission is to revolutionize the retail investing experience through technological innovations. With over 21 million users worldwide, moomoo has garnered...

  • Position: Senior Manager, Strategic Marketing and Communications

    1 week ago

    Toronto, Ontario, Canada Empire Club of Canada Full time

    Position: Senior Manager, Strategic Marketing and Communications Reporting directly to the CEO of the Empire Club of Canada, the Senior Manager, Strategic Marketing and Communications (SM) will be a motivated and energetic individual who is determined to make a difference and inspired by the oppo

  • Position: Senior Manager, Strategic Marketing and Communications

    1 week ago

    Toronto, Ontario, Canada Empire Club of Canada Full time

    Position: Senior Manager, Strategic Marketing and Communications Reporting directly to the CEO of the Empire Club of Canada, the Senior Manager, Strategic Marketing and Communications (SM) will be a motivated and energetic individual who is determined to make a difference and inspired by the opportunity to promote thought-leadership at the Empire Club of...

  • Position: Senior Manager, Strategic Marketing and Communications

    1 week ago

    Toronto, Ontario, Canada Empire Club of Canada Full time

    Position: Senior Manager, Strategic Marketing and CommunicationsReporting directly to the CEO of the Empire Club of Canada, the Senior Manager, Strategic Marketing and Communications (SM) will be a motivated and energetic individual who is determined to make a difference and inspired by the opportunity to promote thought-leadership at the Empire Club of...

  • Strategic Account Manager

    1 week ago

    Toronto, Ontario, Canada Air Canada Full time

    DescriptionBeing part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.Reporting to the Manager Regional Sales, Central Canada, this role will be responsible to develop, maintain, and...

  • Director, Strategic Initiatives- Canada

    2 days ago

    Toronto, Ontario, Canada Mastercard Full time

    Our PurposeWe work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our...

  • Marketing Manager, Canada

    2 weeks ago

    Toronto, Ontario, Canada Big Machine Label Group Full time

    Marketing Manager – Canada Reports to: Head of Canada Location: Toronto, CA Schedule: M-F, 9am-6pm Full-Time | Salary | Exempt About Big Machine Label Group: Led by Founder, President and CEO Scott Borchetta, the Big Machine Label Group encompasses Big Machine Records, The Valory Music Co., NHRE, Big Machine/John Varvatos Records, and publishing...

  • Marketing Manager, Canada

    1 week ago

    Toronto, Ontario, Canada Big Machine Label Group Full time

    Marketing Manager – CanadaReports to: Head of CanadaLocation: Toronto, CASchedule: M-F, 9am-6pmFull-Time | Salary | Exempt About Big Machine Label Group: Led by Founder, President and CEO Scott Borchetta, the Big Machine Label Group encompasses Big Machine Records, The Valory Music Co., NHRE, Big Machine/John Varvatos Records, and publishing company Big...

  • Manager, Strategic Initiatives

    1 week ago

    Toronto, Ontario, Canada Air Canada Full time

    DescriptionBeing part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.Air Canada, ranked among the top five most attractive companies to work for in Canada, is seeking a Manager,...

  • Senior Manager Strategic Marketing

    2 weeks ago

    Toronto, Ontario, Canada Marketers on Demand Full time

    Marketers on Demand is searching for a creative thinker to join our client's team as a Senior Strategic Marketing Manager. Are you a self-starter who has the ability to work on multiple brands at the same time? This is an incredible opportunity for someone who takes a lot of pride in what they do and can contribute to a growing company This is a hybrid...

  • Marketing Manager, Canada

    4 weeks ago

    Toronto, Ontario, Canada Grifols Shared Services North America, Inc Full time

    Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and...

  • Marketing Manager, Canada

    1 month ago

    Toronto, Ontario, Canada Grifols Shared Services North America, Inc Full time

    Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and...

  • Customer Strategic Marketing Manager

    1 week ago

    Toronto, Ontario, Canada Hasbro Full time

    NOTE:This is a 12-month contract. This role is hybrid, based out of our Mississauga, Ontario, Canada office 2-3 days per weekAt Hasbro, we are looking for people who want to explore, experiment, innovate and create. We're changing the face of play and entertainment and looking for dreamers, doers, thinkers and creators to come up with the best ideas. Our...

  • Manager, Marketing

    1 week ago

    Toronto, Ontario, Canada Sephora Canada Full time

    Company: Sephora Canada Country / Region : Canada City : Toronto Business group: Selective Distribution Contract type: Permanent Job Function: MarketingReference No: 223700 Date of publication:POSITIONManager, MarketingPROFILEJob Type: Full TimeFunction: MarketingAddress: 160 Bloor Street East, 11th Floor, Toronto, ONWorking Model: HybridAt Sephora Canada,...

  • Sustainability Marketing Manager

    1 week ago

    Toronto, Ontario, Canada GS1 Canada Full time

    Description:Key Responsibilities: In response to industry's ESG request for support, develop and implement sustainability marketing strategic plans that align with the organization's ESG goal, reinforcing our position as a trusted strategic partner for diverse audiences within the industry. Act as the primary marketing liaison between internal teams,...

  • Health Principal, Strategic Pursuits Canada

    1 week ago

    Toronto, Ontario, Canada HDR Full time

    Health Principal, Strategic Pursuits Canada-(172317)DescriptionAbout UsAt HDR, we specialize in engineering, architecture, environmental and construction services. While we are most well-known for adding beauty and structure to communities through high-performance buildings and smart infrastructure, we provide much more than that. We create an unshakable...

  • Banking Sales Manager Canada

    1 week ago

    Toronto, Ontario, Canada Microsoft Canada Full time

    OverviewMicrosoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of lives around the world....

  • Marketing Manager

    1 week ago

    Toronto, Ontario, Canada Little Canada Full time

    Job Overview:What you'll be doing Help develop briefs and guide creative direction to meet corporate goals, marketing strategic playbook KPIs, and campaign objectives Implement the business and marketing playbook strategy across all communication channels including internal corporate engagement platforms Oversee scheduled targeted campaigns Ensure media...

  • Strategic Data

    1 week ago

    Toronto, Ontario, Canada Royal Bank of Canada Full time

    Job SummaryWhat is the opportunity?The Strategic Data & Insights Lead is responsible for providing strategic communications consultation and support through the collection, visualization, and delivery of strategy-aligned content and data to the internal Wealth Management Technology & Solutions (WMTS) team and applicable stakeholders across the Wealth...

  • Manager, Marketing

    1 week ago

    Toronto, Ontario, Canada Coca-Cola Canada Bottling Limited Full time

    Facility Location Toronto King St.Work Location Hybrid Dependent on business needsAbout This Opportunity:The Marketing Manager will manage, customize, and execute growth strategies as well as beverages solutions in partnership with a retail portfolio of customers based in Canada to drive value, grow beverage incidence, and store profitability across Canada...