Marketing Manager
2 weeks ago
Employment Status:
Regular
Time Type:
Full time
BUILDING A WORLD CLASS TEAM STARTS WITH YOU
At the heart of CSA Group is a vision: making the world a better, safer, more sustainable place.
It's been part of our mission for nearly one hundred years:
from the first engineering standard for railway bridges developed in 1919, to more than 3,500 standards, codes & related products today.
Headquartered in Canada, with a global footprint of more than 30 labs and offices across Europe, Asia and North America, CSA Group tests, inspects and certifies a wide range of products - from every day househould items to leading edge technology-to meet exacting requirements for safety, performance and environmental impact.
Job Summary:
We are looking for an experienced and creative strategic Marketing Manager to join an innovative marketing team that plays a critical role in the growth of CSA Group, ultimately leading to a safer world.
The key responsibility of this role will be to develop and manage global marketing programs aligned to an annual strategic marketing plan.
The primary objectives of the role are to support commercial business objectives, lead acquisition, foster customer retention and provide sales support.
A cross-functional role requiring;- Strategic marketing planning
- Thorough understanding of the service offering of the respective commercial units
- Content strategy and development
- Creative marketing tactic development
- Publication/media advertising
- Social media content development
- Event management
This role will be responsible for managing the strategic global marketing initiatives for the Healthcare and Cross Market Services commercial units.
Responsibilities:
- Responsible for the creation of annual strategic marketing plans aligned to the business objectives of the healthcare and cross market commercial units.
- Build marketing programs to support specific commercial business objectives across different channels in alignment with the overall strategic marketing plan.
- Identify gaps and make recommendations for marketing programs to meet required business objectives.
- Deep understanding of customer segmentation, buyer personas and journeys as well as buying behavior, gained through research, sales and stakeholder engagement.
- Execute marketing plans with strategic tactics from start to finish to meet lead generation objectives of the commercial units.
- Liaise with commercial unit leaders and content developers to define a content strategy that takes into account strategic positioning and messaging to address customer needs.
- Stay abreast of industry and customer trends by monitoring market activity through research, internal reports, articles, and sales dialogue.
- Lead customer engagement programs and industry activities including events, tradeshows, media publications and associations.
- Leverage the principles of project management to manage multiple projects and priorities at the same time.
- Analyze ROI on all marketing activities and outline key areas of opportunity with a continuous improvement mindset.
- Collaborate with and leverage expertise of internal marketing resource teams in digital marketing and communications to the benefit of your marketing strategies and campaigns.
- Work with external agencies and vendors to develop marketing collateral.
Education & Experience:
- College/university degree in marketing or business administration or equivalent experience in a sales/marketing
- 7+ years of B2B strategic marketing experience
- 5 years of demonstrable success in similar roles
- Engineering or technical background is an asset
- MBA is an asset
Skills:
- A seasoned professional with experience in strategic marketing and tactic implementation
- Excellent written and verbal communication skills exceptional at writing customer facing content
- Strong ability to develop, execute and analyze marketing campaigns
- Proven project management skills and experience
- Team player and ability to form strong working relationships with marketing team members and key stakeholders
- Uptodate knowledge of marketing trends
- Passion for strategic marketing and driving results
- CSA Group is an Equal Opportunity Employer and is committed to diversity, equity, and inclusion. We prohibit discrimination and harassment of any kind based on any grounds stipulated by applicable laws. We are an organization where opportunities are based on skills and abilities, and differences are respected and valued. Please contact us at _
-
Marketing & Communications Manager
2 weeks ago
Toronto, Ontario, Canada Array Marketing Full timeAbout Array MarketingFor over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L'Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to...
-
Marketing and Communications Manager
2 weeks ago
Old Toronto, Ontario, Canada Array Marketing Full timeFor over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L'Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to life.We are committed to...
-
Marketing Manager
2 weeks ago
Toronto, Ontario, Canada iNCOM Web & e-Marketing Solutions Full timeMARKETING MANAGERAre you a marketing professional looking for a new opportunity to drive growth within a SAAS environment?The Marketing Manager will be responsible for the ideation, planning and execution of all marketing strategies, including social media and community strategies, to enhance brand awareness, customer acquisition, engagement, and...
-
Marketing Associate
2 weeks ago
Toronto, Ontario, Canada Fastway Marketing Full timePlease apply on Fastway Marketing offers innovative marketing strategies prioritizing human connections through direct, face-to-face engagement. We value our team's potential, empowering associates to excel and contribute significantly to success together We are committed to our client's growth and staff's personal and professional development through...
-
Enterprise Regional Sales Manager
2 weeks ago
Toronto, Ontario, Canada Radware Bot Manager Full timeEnterprise Regional Sales Manager - Toronto What is the job: Prospect for new accounts across all verticals of Financial, Ecommerce, EDU, Gaming and Enterprise Farm the regional base of active customers upselling and crossselling. Manage accounts to maintain a strong relationship with Radware and to keep them constantly appraised of Radware capabilities...
-
Sales Marketing
2 weeks ago
Toronto, Ontario, Canada Envision Sales Marketing Full timeCompany Overview: Envision is a dynamic and innovative company that specializes in sales marketing while fostering a strong commitment to social responsibility. We collaborate with charities to create meaningful partnerships, leveraging the power of sales and marketing to drive positive change in society. Our mission is to make a lasting impact by aligning...
-
Digital Marketing Account Coordinator
2 weeks ago
Toronto, Ontario, Canada TechWyse Internet Marketing Full timeAbout TechWyseTechWyse Internet Marketing is a digital marketing leader. As one of North America's longest-running digital marketing agencies, TechWyse is always on the lookout for dynamic, passionate talent.At TechWyse, we have a straightforward competitive advantage - we always strive to exceed expectationsAn effective internet marketing campaign is more...
-
Junior Marketing Coordinator Co-op Internship
2 weeks ago
Toronto, Ontario, Canada Napkin Marketing Inc. Full timeJunior Marketing Coordinator Coop| Marketing Agency - Toronto, ONLocation: North York, ON, HybridHours: 9am-5pm ET, Hybrid at our North York/ Vaughan office.ABOUT USnapkin marketing is a boutique digital marketing and web design agency that believes in thinking big, working hard and having fun while creating dynamic solutions for our clients.We are currently...
-
Manager Account Manager
2 weeks ago
Toronto, Ontario, Canada RHODDY Marketing Group Full timeRole Overview: RHODDY Marketing is a fast-paced, energetic integrated marketing agency. We thrive in creating memorable brand experiences that leave lasting impressions - and measurable results. The Account Manager position is a client partner and program leadership role demonstrating; mentorship, strategic direction, business acumen and vision for the...
-
Sales Representative/marketing Specialist
2 weeks ago
Toronto, Ontario, Canada Brand Vision Marketing Full time_Join Our Dynamic Team at Brand Vision_Are you passionate about sales and thrive in a collaborative, innovative environment? Brand Vision, a premier marketing agency based in Toronto, is seeking a dedicated Sales Specialist to contribute to our growth and client success.About Us:Brand Vision is a leading marketing & web design agency specializing in...
-
Market Research Analysts
2 weeks ago
Toronto, Ontario, Canada Negar Medical Equipment Marketing Inc. Full timeThe Market Research Analysts will design market research questionnaires and conduct surveys in the local market to assess potential and future trends in radiography instruments and diagnostic imaging-related services and equipment industries. This includes analyzing data on the buying habits and preferences of potential customers. The employees will conduct...
-
Category Manager
2 weeks ago
Toronto, Ontario, Canada Lindt Sales & Marketing Full timeThe Category Manager - Walmart is responsible for working with the Customer Sales Teams to bring Business Plans and Marketing Priorities to fruition, while proactively bringing fact-based, market-relevant solutions and insights to both the Customer Sales Teams and the Customer (Retail Partner) to drive strategic category solutions.Responsibilities: Working...
-
Corporate Social Media Manager H/F
2 weeks ago
Toronto, Ontario, Canada SDI Marketing Full timeREPORTING TO:Head of Digital Engagement Midnight Circus You are an experienced, highly motivated, data-driven, passionate, curious and creative self-starter who lives and breathes everything social and digital 24/7. You are able to do a deep dive into our clients' business and then design and present a creative and successful social media strategy at the...
-
Digital Account Manager
2 weeks ago
Toronto, Ontario, Canada TechWyse Internet Marketing Full timeGot a passion for Internet Marketing? Do you want a job that allows you to continue to grow your skills, get creative and build out campaigns to call your own and work with an amazing team of account managers? Then TechWyse is the agency for you The TechWyse Account Management team is growing and we are hiring for an Account Manager to join this talented...
-
Project Manager, Display Manufacturing
2 weeks ago
Toronto, Ontario, Canada Array Marketing Full timeAbout Array Marketing For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L'Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to...
-
Social Media Manager
2 weeks ago
Toronto, Ontario, Canada Lindt Sales & Marketing Full timeResponsibilities:Community Management Work closely with the Digital Merchandising & Website Manager to develop organic social media strategy, execute and manage the Lindt Canada organic social calendar for Facebook, Instagram and Pinterest that complements the Digital & Content Strategy Work closely with Digital Merchandising & Website Manager to align and...
-
MC - Senior Manager, Digital Content
2 weeks ago
Old Toronto, Ontario, Canada SDI Marketing Full time175 Galaxy Blvd, Etobicoke, ON M9W 5R8, Canada Req #626 Tuesday, January 23, 2024 LOCATION: Toronto, ON REPORTING TO: Head of Digital Engagement CATEGORY: Midnight Circus PROFILE The Senior Manager, Digital Content is a cross-functional role supporting both the Digital Engagement team and Creative team priorities. The role is responsible for the...
-
Marketing Manager
2 weeks ago
Toronto, Ontario, Canada IIQAF Full timeWe are seeking a talented and experienced Marketing Manager to join our team. As a Marketing Manager, you will play a crucial role in developing and executing effective marketing strategies to drive business growth and enhance brand visibility. You will be responsible for managing all aspects of marketing initiatives, from market research and campaign...
-
Manager, Marketing
2 weeks ago
Toronto, Ontario, Canada LifeLabs Full timeLifeLabs is the largest community diagnostics laboratory in Canada, serving the healthcare needs of Canadians for over 50 years. Our team members are truly centred around our customers, and we know that behind every lab requisition, sample being tested, or investment in technology is an individual and their family counting on us.Consistently named one of...
-
Marketing Manager
2 weeks ago
Toronto, Ontario, Canada 3motion Full timePOSTITION OVERVIEW:Your role as a marketing manager requires a combination of strategic thinking, analytical skills, leadership abilities, and a deep understanding of marketing principles and practices. By effectively collaborating with executive leadership in driving 3MotionAI's growth and success.KEY RESPONSIBLITIES:- Marketing Strategy: Develop and...