Demand Generation Manager Immediate Start

2 weeks ago

Canada The New Network Full time
As our client continues to grow at a rapid pace, we are looking to expand the marketing

team by adding a Demand Generation Manager.

This role presents a unique opportunity to scale and grow the demand generation program,

playing a key role in shaping their success. You'll report to the Senior Director of Marketing

and you will collaborate with the marketing, business development and sales teams to

successfully implement and launch new initiatives.

With a growth rate that outpaces expectations and a culture that encourages constant

learning, they are looking for the very best to join them. Come to work each day knowing that what you do matters. Be part of a team that's not just talented but also passionate, where data

drives decisions and impact is real.

Responsibilities:

  • You know your way around various outbound channels: email sequences, LinkedIn Sales Nav, conversational ads, direct mail etc.
  • You understand ABM and know how to leverage intent signals coming from 1st and 3rd party data to increase reply rates.
  • You'll own the ads strategy for your list of accounts with a focus on LinkedIn ads. You'll write the ads briefings, launch the campaigns, analyze the data and proactively optimize for maximum results.
  • You'll host or participate in webinars that are likely to attract individuals from the target accounts.
  • Demand gen is your first love, and revenue is your second. You love the creativity of launching campaigns that are highly relevant, but you're also curious and use data to guide your decision-making.
  • You'll work closely with Biz Dev, Sales, and CS to align on accounts, messaging, and creative concepts.
  • You love tools and you're always on the hunt for the best demand gen tools to reach peak personalization.
  • You prefer to win as a team. You like planning and strategy sessions designed to dominate. Be ready to meet with brilliant minds from Marketing, Sales and CS teams, and more.
  • You see the forest and the trees. In other words, you understand how demand gen impacts the entire company strategy plus the tactics needed to reach growth metrics.

Required Superpowers:

  • 5+ years of experience developing and implementing demand generation programs
at high-growth B2B SaaS companies.

  • Top notch, world-class writing skills (be prepared to share writing samples from past
campaigns).

  • Demonstrated success leveraging various marketing channels to exceed ambitious
goals

  • Experience with Account-Based Marketing (ABM) strategies in an enterprise context
  • A data-driven mentality and an obsession for optimizing program performance
  • Leadership and people management experience
  • You're very familiar with Hubspot

Bonus:
you're familiar with the Procurement audience.

Benefits:

  • Great compensation package and benefits, including a stock option program.
  • Work from anywhere in Canada.
  • Career growth opportunity in a growing, new technology early-stage company.
  • Excellent medical, dental, and vision plans designed to fit you and your family's needs.
  • Flexible vacation time to promote a healthy work-life integration.
  • Autonomy and accountability.
  • New hardware & accessories.

The Details:

  • They have broad ambitions. They are highly adaptable and foster an environment where changes occur rapidly and consistently. You have to enjoy the challenge of constantly learning and growing in your role, and rolling up your sleeves to make things happen.
  • This role is best suited for people who thrive in experimenting and figuring out the best way to do their work, and sharing those successes with others.
  • Your contributions will directly impact the growth and direction of the company.
  • We're 100% remote and candidates should be legally entitled to work for a Canadian employer.

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