Demand Generation Senior Manager
2 weeks ago
BlueCat is one of those hidden gems that is disrupting the market as a key player in the rapidly growing space of Adaptive DNS.
We harness the power of DNS to provide secure, centralized network infrastructure to some of the world's biggest brands so that employees can access the computing resources they need, when they need it.
By becoming a part of our team, you not only join a company at the forefront of technology but also become an integral member of Canada's top workplaces in various categories, including Technology , Today's Youth and Women , and Mental Health and Inclusion .
Strong project management, organizational, and communication skills- Experience working in a metrics-driven culture to measure how marketing activities contribute to pipeline generation
- Ability to manage multiple projects with intertwining deadlines while staying focused on the details
- Experience working in a B2B software marketing team
- Marketing automation experience required (i.e. Content marketing management experience preferred (i.e. Outreach experience preferred
- Experience strategizing, writing, creating, and measuring email nurtures
- Experience planning, project managing, and executing webinar programs (Zoom Webinar preferred)
- Proficiency in MS Excel or Google Sheets
- Strategize, execute, and optimize a data-driven demand generation campaign strategy to achieve sales goals
- Plan and execute our demand gen webinar program, including overall communications with speakers, technical setup, promotion strategy, and scheduling dry-runs and live hosting
- Develop and manage marketing strategy with consideration for multiple sales channels (i.e. direct sales, channel partners, and strategic partners)
- Assist with tracking and execution of conferences and field events, and promotion to drive meetings and engagement at the event
- Exemplify understanding of marketing attribution reporting and connecting activities to pipeline generation
- Develop new structures and automation in marketing automation
- Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize
- Continuously conduct A/B testing across all channels
- Develop regional approach to demand generation plans, aligned to regional marketing-sourced pipeline goals
- Document processes in Confluence for transparency, document project management in Monday
BlueCat is an Equal Opportunity Employer that is committed to inclusion and diversity.
We also take affirmative action to offer employment and advancement opportunities to all applicants, including minorities, women, protected veterans, and individuals with disabilities.
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