Demand Generation Marketing Lead

2 weeks ago


Canada Insightplatforms Full time
Recollective is looking for a Marketing Lead for Demand Generation to come up with strategies to attract leads and drive revenue to the company.About the Company: Recollective Inc. is a pioneer in online research software for carrying out qualitative research studies and creating strategic customer insight communities. Established in 2011, Recollective was ranked number eight in the 2023 GRIT50 list of the most innovative suppliers in the market research industry globally. Many of the most cutting-edge market research agencies and businesses opt for Recollective.As a rapidly expanding tech firm based in Ottawa, Canada, we have big aspirations and we're always on the move. We like to think big, achieve our goals, and have a good time while doing so. Are you intrigued? Apply todayRole Overview:Recollective is on the hunt for a Marketing Lead for Demand Generation to create and implement strategies to acquire leads and revenue.Responsibilities Include:
  • Campaign Creation: Identifying new marketing activities to bring in marketing-qualified leads while tracking ROI and optimizing CAC
  • Lead Delivery: Meeting weekly, monthly, and quarterly lead generation targets
  • Forecasting: Contributing to predicting lead generation targets
  • Paid Marketing: Directly handling paid social, paid search, and retargeting channels
  • Inbound SDR Management: Assisting SDR campaigns, establishing lead conversion goals, overseeing team development
  • Budget Management: Monitoring marketing campaign ROI, adjusting budget allocation based on results and yearly sales objectives
  • Lead Management: Supervising lead lifecycle and conversion rates
  • Collaborating with other departments to create coherent demand generation campaigns
  • Keeping an eye on industry trends, being updated on new technologies and methods
  • Aiding in the creation of landing pages and content to address customers throughout the customer lifecycle
Desired Skills and Experience:
  • 4-6 years of experience in demand generation or a related area
  • Proficiency in marketing automation and CRM software (e.g., Pardot, Mailchimp, Salesforce)
  • Deep understanding of demand generation and a track record in conducting campaigns and boosting pipeline growth
  • Strong analytical capabilities, with a history of data analysis and data-driven decision-making
  • Familiarity with sales tactics and strategies
  • Excellent communication and teamwork skills
  • Marketing or related degree from a post-secondary institution
  • Experience in the market research field is advantageous
  • Knowledge of data analysis and visualization tools such as Tableau is a plus
Location:This role is available to all candidates in Canada, with a preference for those in Ottawa and willing to work in the Eastern Time Zone. We provide supportive and adaptable work arrangements to all employees, offering a mix of in-office and virtual options.

  • Canada Shopify Full time

    About the roleAs the Senior Lead of Demand Generation for Shopify Retail, you will orchestrate the strategy and execution of demand generation campaigns to enhance awareness and adoption of our POS solutions. This pivotal role is responsible for crafting and implementing comprehensive strategies across the full marketing funnel and requires a highly...


  • Canada Shopify Full time

    About the roleAs the Senior Lead of Demand Generation for Shopify Retail, you will orchestrate the strategy and execution of demand generation campaigns to enhance awareness and adoption of our POS solutions. This pivotal role is responsible for crafting and implementing comprehensive strategies across the full marketing funnel and requires a highly...


  • Canada Leap Tools Inc. Full time

    You're able to extract key insights from research, guiding us in building the best product possible. At Leap Tools, we are building the world's most advanced solutions for the interior décor industry. With customers in 80+ countries, our clientele includes Fortune 500 companies such as Home Depot, local retailers such as Alexanian's, and everything in...


  • Canada The New Network Full time

    As our client continues to grow at a rapid pace, we are looking to expand the marketing team by adding a Demand Generation Manager.This role presents a unique opportunity to scale and grow the demand generation program, playing a key role in shaping their success. You’ll report to the Senior Director of Marketing and you will collaborate with the...


  • Canada The New Network Full time

    As our client continues to grow at a rapid pace, we are looking to expand the marketing team by adding a Demand Generation Manager.This role presents a unique opportunity to scale and grow the demand generation program, playing a key role in shaping their success. You’ll report to the Senior Director of Marketing and you will collaborate with the...


  • Canada The New Network Full time

    As our client continues to grow at a rapid pace, we are looking to expand the marketing team by adding a Demand Generation Manager.This role presents a unique opportunity to scale and grow the demand generation program, playing a key role in shaping their success. You’ll report to the Senior Director of Marketing and you will collaborate with the...


  • Canada The New Network Full time

    As our client continues to grow at a rapid pace, we are looking to expand the marketing team by adding a Demand Generation Manager. This role presents a unique opportunity to scale and grow the demand generation program, playing a key role in shaping their success. You’ll report to the Senior Director of Marketing and you will collaborate with the...


  • Canada The New Network Full time

    As our client continues to grow at a rapid pace, we are looking to expand the marketing team by adding a Demand Generation Manager.This role presents a unique opportunity to scale and grow the demand generation program, playing a key role in shaping their success. You’ll report to the Senior Director of Marketing and you will collaborate with the...


  • Canada Shopify Full time

    About the roleWe are looking for a Demand Marketing Senior Manager to help us build and grow a world-class growth engine that increases the adoption of our Merchant Services. You'll bring this to life by driving key initiatives and strategies that drive qualified leads into the self-serve and sales funnels, ultimately impacting revenue goals. You'll plan,...


  • Canada Shopify Full time

    About the roleWe are looking for a Demand Marketing Senior Manager to help us build and grow a world-class growth engine that increases the adoption of our Merchant Services. You'll bring this to life by driving key initiatives and strategies that drive qualified leads into the self-serve and sales funnels, ultimately impacting revenue goals. You'll plan,...


  • Canada BlueCat Full time

    BlueCat is one of those hidden gems that is disrupting the market as a key player in the rapidly growing space of Adaptive DNS. We harness the power of DNS to provide secure, centralized network infrastructure to some of the world's biggest brands so that employees can access the computing resources they need, when they need it. By becoming a part of our...


  • Canada Sensor Tower Full time

    **Fraud warning**: **To all recruitment agencies**: Sensor Tower does not accept third party resumes. Please do not send resumes to our jobs alias, Sensor Tower employees or any other organization location. Sensor Tower is not responsible for any fees related to unsolicited resumes. Sensor Tower will not pay any third-party agency or company that does not...


  • Canada Fortra, LLC Full time

    As a Marketing Campaign Lead you will coordinate, manage, execute, and analyze digital marketing programs and campaigns. Programs will include lead nurturing, sales enablement, demand generation, and channel enablement. WHAT YOU'LL DO Collaborate closely with entire marketing team to manage timelines, deliverables, project costs, and project goals. ...


  • Canada The New Network Full time

    As our client continues to grow at a rapid pace, we are looking to expand the marketingteam by adding a Demand Generation Manager.This role presents a unique opportunity to scale and grow the demand generation program,playing a key role in shaping their success. You'll report to the Senior Director of Marketingand you will collaborate with the marketing,...


  • canada Corpay Full time

    What We NeedCorpay is currently looking to hire a Lead Generation Manager within our cross-border division. This position falls under our Corpay Cross-Border line of business. In this role, you will be instrumental in developing, implementing, and producing leads for the new core business units globally. This individual has no direct reports but offers...


  • canada Corpay Full time

    What We NeedCorpay is currently looking to hire a Lead Generation Manager within our cross-border division. This position falls under our Corpay Cross-Border line of business. In this role, you will be instrumental in developing, implementing, and producing leads for the new core business units globally. This individual has no direct reports but offers...


  • Canada The Channel Co Full time $80,000 - $110,000

    The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business...


  • Canada Absorb Software Full time

    "Seeking a visionary Director of Brand Demand to steer Absorb software into uncharted territories of growth and innovation. If you're passionate about transforming Learning, possess a knack for building compelling messaging and communications, and thrive in a dynamic environment that celebrates creativity and results, we want you. Let's shape the future of...

  • Demand Planner

    1 month ago


    London, Canada Metropolitan Area, CA KJ Talent & Partners Full time

    KJ Talent are working exclusively with an award-winning globally recognised brand that is in scale up in the UK and Internationally. Since the launch of the range, it has received widespread acclaim and continues to be number one in their category. A very exciting opportunity has arisen for a Demand Planner to join a hugely talented team in central...

  • Demand Planner

    4 weeks ago


    London, Canada Metropolitan Area, CA KJ Talent & Partners Full time

    KJ Talent are working exclusively with an award-winning globally recognised brand that is in scale up in the UK and Internationally. Since the launch of the range, it has received widespread acclaim and continues to be number one in their category. A very exciting opportunity has arisen for a Demand Planner to join a hugely talented team in central...