Director, Brand Demand

2 weeks ago

Canada Absorb Software Full time

"Seeking a visionary Director of Brand Demand to steer Absorb software into uncharted territories of growth and innovation. If you're passionate about transforming Learning, possess a knack for building compelling messaging and communications, and thrive in a dynamic environment that celebrates creativity and results, we want you. Let's shape the future of learning together." Saravana Sivanandham, CMO

Join Absorb Software as the Director of Brand Demand and Communications, where you'll spearhead strategies to elevate our brand presence and drive meaningful engagement. As a seasoned marketing leader, you'll craft and implement comprehensive communications plans aligned with our GTM strategies. Your role will be pivotal in enhancing brand awareness, nurturing leads, and optimizing our marketing channels for maximum impact. If you're a proactive, results-driven individual with a passion for innovation and collaboration, this is the perfect opportunity to make your mark in the dynamic world of SaaS. Absorb Culture - Absorb LMS What you'll do:
  • Build and execute strategies to increase brand demand.
  • Develop communications strategies and program plans aligned with Absorb's overall GTM and business goals across critical communications, positioning, and messaging.
  • Create a brand marketing and public relations strategy that will allow Absorb to cultivate and enhance meaningful awareness with targeted, high-level external audiences.
  • Responsible for influencer marketing – Identify and onboard influencers who can improve brand awareness and participate in the referral program.
  • Provide strategic counsel, guidance, and execution for digital marketing, lead generation, nurturing, sales enablement, trade show activities, etc.
  • Manages various marketing channels, including contributing to digital strategy and contributing new ideas to enhance the team's social media presence.
  • Pioneer on industry best practices and emerging strategies that will ensure a competitive edge in brand awareness, consumer acquisition, and retention.
  • Monitors marketing projects, analyzes results, and liaises with other leaders in marketing.
What you'll bring:
  • 5-7 years of focused B2B brand marketing and PR experience with SaaS companies
  • Willingness to move fast, roll up your sleeves to support your team, and be open to testing and implementing new ways of doing things.
  • Experience in demand generation marketing tactics and strategies in addition to having vast experience in digital marketing channels and tactics inclusive of display advertising, SEM/SEO, social media, email, and so forth.
  • Ability to make data-driven decisions, deal with ambiguity and show a deep interest and comfort in working with ROI and metric-driven models.
  • Exceptional leadership skills, being able to move and inspire a cross-functional group, leading it into a unified direction and with a common vision
  • Possess superior communication skills and must be display comfort interacting with senior executives and external business partners
  • Self-starter who will demonstrate resourcefulness to get answers
  • Able to juggle multiple projects simultaneously and execute flawlessly
  • Incredibly organized and detail-oriented
  • Great communicator – written and verbal
Are you ready to become an Absorber? What we offer:
  • Fully remote-first work with flexible work arrangements
  • Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location
  • New Hire Equipment Allowance and monthly Flex Allowance to support your success
  • Endless opportunity for career growth and internal mobility
  • Employee driven DE&I programs
  • Games room, meditation & yoga space, state of the art workplace for Absorbers in our Calgary office
Who are we? Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. Absorb is a cloud-based learning management system (LMS) engineered to inspire learning and fuel business productivity. Our online learning platform combines forward-thinking technology built to scale as our customer's organizations grow. We empower learners to enrich their lives, workplaces and communities. Our values are simple:
  • We achieve exceptional results by genuinely caring about each other and the work we do
  • We're united, and we grow through our commitment to elevating continual learning
Absorb is proud to be an equal opportunity employer, we celebrate diversity and are committed to creating a safe and inclusive environment for all our people. All employment decisions are based on business needs, job requirements and individual qualifications. In the event a current Absorb employee would like to apply for this role they will inform their supervisor prior to submitting their application. Successful candidates for this position will be subject to pre-employment background screening, including a criminal record check and must be able to show proof of legal eligibility to work in the country they have applied to without sponsorship. Should you require any accommodation during the recruitment process, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, please contact us at Seniority level
  • Seniority level Director
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing and Sales
  • Industries E-learning

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