Senior Lead Demand Generation, Retail

1 month ago

Canada Shopify Full time
About the role

As the Senior Lead of Demand Generation for Shopify Retail, you will orchestrate the strategy and execution of demand generation campaigns to enhance awareness and adoption of our POS solutions. This pivotal role is responsible for crafting and implementing comprehensive strategies across the full marketing funnel and requires a highly cross-functional approach, necessitating close partnerships across sales, growth, partners, ops and more.

You will be the owner of marketing sourced pipeline within marketing for Shopify Retail and be responsible for leading the strategy and execution of all demand generation related programs with the goal of increasing market awareness and generating demand to accelerate pipeline and revenue growth. You thrive in a fast paced environment with a passion for testing, learning and iterating. You are data-driven with deep expertise in measuring, tracking and reporting on demand generation programs.

What You Will Do:

  • Develop, implement, and analyze a full funnel demand generation strategy, spearheading pipeline growth initiatives to enhance new customer acquisition and drive expansion opportunities
  • Utilize both inbound and outbound marketing tactics to increase pipeline coverage for all market segments from SMB to Enterprise accounts, including owning the Retail Account Based Marketing (ABM) motion
  • Inform the optimal lead scoring and routing approach to optimize quality of leads
  • Bridge demand generation activities and self-serve programs (Product led Sales)
  • Work closely with the sales team to define and understand the sales funnel, target audience, and buyer's journey. Align marketing efforts with sales objectives (Pipeline & Revenue) ensuring that campaigns, content, and messaging resonate with prospects
  • Contribute to sales pipeline meetings, ensuring a seamless transition from MQL to SQL, and addressing any challenges in overall pipeline progression to Revenue.
  • Provide insights, analytics, and support to help the sales team move leads and accounts through the pipeline efficiently and effectively
  • Develop and implement sophisticated measurement models that reflect the contributions of different channels and touchpoints across the revenue organization. Understand and provide insights into what is driving revenue and helping to inform strategic decisions.
  • Analyze campaign data and key performance metrics regularly to measure the effectiveness of demand generation initiatives. Use insights to optimize performance, and maximize ROI based on complex analysis of campaign data
  • Work closely with Sales, Marketing Ops, Rev Ops, and Product Marketing to set the vision for demand generation strategies and content mapped to key buyer personas across their buyer journey from awareness to acquisition
  • Be the single threaded owner of marketing sourced pipeline within Shopify Retail.
  • Manage the demand generation budget effectively, understanding how to allocate or redirect resources strategically.
  • Build and scale full funnel demand generation initiatives such as inbound marketing, targeted email campaigns, webinars, and strategic partnerships.
  • Collaborate with the sales team to understand lead quality and make data-driven adjustments to improve conversion rates.

What You Will Need:

  • 10+ years experience in a global demand generation leadership role with demonstrated ability to work effectively across sales, marketing, product and finance.
  • Proven track record of designing and implementing successful account-based (ABM) demand generation tactics, complex persona targeting, and deep analysis of campaign performance
  • Exceptional analytical skills with the ability to translate complex data into actionable insights.
  • Excellent communication and interpersonal skills, capable of working with multiple stakeholders across functions.
  • Experience with Account-Based Marketing (ABM) strategies and an understanding of when to leverage them.
  • Agility in managing multiple priorities in a dynamic, fast-paced environment.
  • Strong business acumen with a demonstrated ability to align demand generation strategies with product roadmaps and overall marketing and sales strategy.
  • Experience with Salesforce (SFDC), Demandbase

  • Demand Generation Manager

    2 weeks ago

    Canada Leap Tools Inc. Full time

    You're able to extract key insights from research, guiding us in building the best product possible. At Leap Tools, we are building the world's most advanced solutions for the interior décor industry. With customers in 80+ countries, our clientele includes Fortune 500 companies such as Home Depot, local retailers such as Alexanian's, and everything in...

  • Demand Generation Marketing Lead

    2 weeks ago

    Canada Insightplatforms Full time

    Recollective is looking for a Marketing Lead for Demand Generation to come up with strategies to attract leads and drive revenue to the company.About the Company: Recollective Inc. is a pioneer in online research software for carrying out qualitative research studies and creating strategic customer insight communities. Established in 2011, Recollective was...

  • Demand Generation Manager

    3 weeks ago

    Canada The New Network Full time

    As our client continues to grow at a rapid pace, we are looking to expand the marketing team by adding a Demand Generation Manager.This role presents a unique opportunity to scale and grow the demand generation program, playing a key role in shaping their success. You’ll report to the Senior Director of Marketing and you will collaborate with the...

  • Demand Generation Manager

    3 weeks ago

    Canada The New Network Full time

    As our client continues to grow at a rapid pace, we are looking to expand the marketing team by adding a Demand Generation Manager.This role presents a unique opportunity to scale and grow the demand generation program, playing a key role in shaping their success. You’ll report to the Senior Director of Marketing and you will collaborate with the...

  • Demand Generation Senior Manager

    2 weeks ago

    Canada BlueCat Full time

    BlueCat is one of those hidden gems that is disrupting the market as a key player in the rapidly growing space of Adaptive DNS. We harness the power of DNS to provide secure, centralized network infrastructure to some of the world's biggest brands so that employees can access the computing resources they need, when they need it. By becoming a part of our...

  • Demand Generation Manager

    3 weeks ago

    Canada The New Network Full time

    As our client continues to grow at a rapid pace, we are looking to expand the marketing team by adding a Demand Generation Manager.This role presents a unique opportunity to scale and grow the demand generation program, playing a key role in shaping their success. You’ll report to the Senior Director of Marketing and you will collaborate with the...

  • Demand Generation Manager

    3 weeks ago

    Canada The New Network Full time

    As our client continues to grow at a rapid pace, we are looking to expand the marketing team by adding a Demand Generation Manager. This role presents a unique opportunity to scale and grow the demand generation program, playing a key role in shaping their success. You’ll report to the Senior Director of Marketing and you will collaborate with the...

  • Demand Generation Manager

    3 weeks ago

    Canada The New Network Full time

    As our client continues to grow at a rapid pace, we are looking to expand the marketing team by adding a Demand Generation Manager.This role presents a unique opportunity to scale and grow the demand generation program, playing a key role in shaping their success. You’ll report to the Senior Director of Marketing and you will collaborate with the...

  • Demand Marketing, Senior Manager

    2 weeks ago

    Canada Shopify Full time

    About the roleWe are looking for a Demand Marketing Senior Manager to help us build and grow a world-class growth engine that increases the adoption of our Merchant Services. You'll bring this to life by driving key initiatives and strategies that drive qualified leads into the self-serve and sales funnels, ultimately impacting revenue goals. You'll plan,...

  • Demand Marketing, Senior Manager

    4 weeks ago

    Canada Shopify Full time

    About the roleWe are looking for a Demand Marketing Senior Manager to help us build and grow a world-class growth engine that increases the adoption of our Merchant Services. You'll bring this to life by driving key initiatives and strategies that drive qualified leads into the self-serve and sales funnels, ultimately impacting revenue goals. You'll plan,...

  • Director, Brand Demand

    2 weeks ago

    Canada Absorb Software Full time

    "Seeking a visionary Director of Brand Demand to steer Absorb software into uncharted territories of growth and innovation. If you're passionate about transforming Learning, possess a knack for building compelling messaging and communications, and thrive in a dynamic environment that celebrates creativity and results, we want you. Let's shape the future of...

  • Demand Generation Manager Immediate Start

    2 weeks ago

    Canada The New Network Full time

    As our client continues to grow at a rapid pace, we are looking to expand the marketingteam by adding a Demand Generation Manager.This role presents a unique opportunity to scale and grow the demand generation program,playing a key role in shaping their success. You'll report to the Senior Director of Marketingand you will collaborate with the marketing,...

  • Demand Generation Copywriter

    2 weeks ago

    Canada Sensor Tower Full time

    **Fraud warning**: **To all recruitment agencies**: Sensor Tower does not accept third party resumes. Please do not send resumes to our jobs alias, Sensor Tower employees or any other organization location. Sensor Tower is not responsible for any fees related to unsolicited resumes. Sensor Tower will not pay any third-party agency or company that does not...

  • Lead Generation Manager

    3 weeks ago

    canada Corpay Full time

    What We NeedCorpay is currently looking to hire a Lead Generation Manager within our cross-border division. This position falls under our Corpay Cross-Border line of business. In this role, you will be instrumental in developing, implementing, and producing leads for the new core business units globally. This individual has no direct reports but offers...

  • Lead Generation Manager

    3 weeks ago

    canada Corpay Full time

    What We NeedCorpay is currently looking to hire a Lead Generation Manager within our cross-border division. This position falls under our Corpay Cross-Border line of business. In this role, you will be instrumental in developing, implementing, and producing leads for the new core business units globally. This individual has no direct reports but offers...

  • Merchandiser Retail Team Lead

    2 weeks ago

    Canada Senseability Full time

    Location field must contain 'city, state' or a zip code to perform a radius search (e.g., SAS Retail Services Canada is currently hiring for a Merchandising Team Lead- Part Time (PT) for grocery relines/resets execution. Monday Through Thursday Mornings/Days. Flexible Schedule Building and maintaining relationships with SAS Retail Services Management (area...

  • Marketing Operations

    2 weeks ago

    Canada Retail Zipline Full time $4

    Zipline is looking for a Manager of Marketing Automation and Operations to join the Marketing team. As a key member of Zipline's Marketing department, you'll be an integral part of driving the strategy and growth of our business. Our perfect candidate is a strategic and tactical expert in targeted marketing with a strong understanding of B2B SaaS...

  • Field Sales Manager

    4 weeks ago

    Canada OSL Retail Services Full time

    It’s an exciting time to be at OSL Retail Services, working for a people focused company that’s at the top of its game. The momentum we’ve generated in recent years with our commitments to client customers, innovation, business results, and an entrepreneurial spirit has created energy, enthusiasm, and engagement among our employees that is pushing us...

  • Field Sales Manager

    2 weeks ago

    Canada OSL Retail Services Full time

    It’s an exciting time to be at OSL Retail Services, working for a people focused company that’s at the top of its game. The momentum we’ve generated in recent years with our commitments to client customers, innovation, business results, and an entrepreneurial spirit has created energy, enthusiasm, and engagement among our employees that is pushing us...

  • Field Sales Manager

    4 weeks ago

    Canada OSL Retail Services Full time

    It’s an exciting time to be at OSL Retail Services, working for a people focused company that’s at the top of its game. The momentum we’ve generated in recent years with our commitments to client customers, innovation, business results, and an entrepreneurial spirit has created energy, enthusiasm, and engagement among our employees that is pushing us...