Manager, Brand Metrics

2 weeks ago

Toronto, Ontario, Canada Royal Bank of Canada Full time

Come Work with Us
At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.


Whether you're helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.


Job Title
Manager, Brand Metrics & Insights


In this role, you will support all aspects of Enterprise Brand Metrics and Research activities, including measuring effectiveness of marketing efforts and providing actionable insights that enhance the RBC brand.

You will leverage your market research and marketing/advertising experience, innovative mindset, deep curiosity and passion for uncovering and synthesizing insights to contribute to the success of our Team and the RBC Brand.


What will you do?

  • Manage multiple Brand and Sponsorship tracking studies and quarterly reports
  • Assist in analysis and delivery of research reports, ensuring that findings are translated into clear, strategic and actionable insights
  • Manage daytoday relationships with research partners
  • Collaborate closely with Enterprise Brand teams in planning research activities and maintaining program performance dashboards and scorecards
  • Support evaluation of new creative campaigns
  • Assist in training RBC teams on proprietary research tools and help with results interpretation
  • Support all aspects of ad hoc research initiatives
  • Gather marketing intelligence (competitive data, relevant ideas and trends) and regularly share with Enterprise Brand team to inform and inspire
  • Manage Enterprise Brand Research and Metrics budgets

What do you need to succeed?

Must-have

  • Educational background and supplier or clientside experience in market research (5+ years)
  • Strong analytical thinking, combined with curiosity and ability to creatively problemsolve
  • Superior ability to synthesize complex data from multiple sources and translate them into concise and actionable business/marketing recommendations
  • Strong research project management skills, including experience managing timelines and budgets
  • Handson experience, or at least familiarity with marketing principles, brand and brand strategy
  • Excellent written and oral communication skills
  • Highly organized, with above average attention to detail
  • Strong sense of collaboration and stakeholder management across a wide variety of areas

Nice-to-have

  • Agency experience a definitive asset
  • Knowledge of sponsorship and/or marketing partnerships
  • Understanding of media and bestinclass advertising practices
  • Familiarity with the Financial Services industry
  • Comfortable with shifting priorities

What's in it for you?


We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper.

We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.


  • A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation
  • Leaders who support your development through coaching and managing opportunities
  • Work in a dynamic, collaborative, progressive, and highperforming team
  • Opportunities to do challenging work

Job Summary

Address:

TORONTO, Ontario, Canada

City:

CAN-ON-TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

:00

Application Deadline:

:00

Inclusion
and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth.

We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work.

We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.


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