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Marketing Content Strategist

1 month ago

Ottawa, Canada Randstad Canada Remote Work Freelance Full time
Are you a creative powerhouse with a knack for compelling content? Our client is seeking a talented Marketing Content Strategist to join their team. In this role, you'll craft persuasive ad copy and engaging content across various platforms, including print, digital, social media, and email. Your responsibilities will include developing and editing captivating marketing materials such as articles, case studies, and landing pages while adhering to brand guidelines. You'll leverage your research and interviewing skills to produce authentic and impactful content and manage relationships with vendors and internal clients. A strong grasp of SEO, GEN AI, and digital marketing best practices will be key to your success. Ideal candidates will have a university degree in marketing, journalism, or communications, a proven track record in content creation, and a portfolio showcasing B2B marketing content. Bilingualism in French and English and experience in Agile marketing are valuable assets. If you're ready to make your mark in the financial sector and drive engaging marketing initiatives, we'd love to hear from you

*** 12 month contract ***

*** Candidates must be available to work on-site in Ottawa 2 days a week, 3 days remotely from home ****

*** Candidates must be eligible for Government of Canada Reliability Security Clearance (5+ years in Canada) ***

Advantages
********* 12 month opportunity with National recognized organization *********

Responsibilities
Primary Responsibilities

*** Provide consultation, concept ideas, writing/marketing best practices and writing services.

Specific Project Requirements

â¢Develop persuasive and captivating ad copy for various B2B marketing campaigns across multiple platforms, including print, digital, social media, and email.
â¢Conduct research to obtain factual information and authentic detail, in order to provide written material.
â¢Produce written copy in the form of articles, success stories, case studies, landing pages, and other promotional material to promote the clientâs products.
â¢Ensure all copy is clear, concise, and adheres to brand guidelines, while maintaining a consistent tone and voice.
â¢Prepare, rewrite and edit copy to improve readability.
â¢Manage digital copydecks to ensure specifications are met for story text, photos.
â¢Manage relationships with vendors, internal clients and subject matter experts for promotional materials.
â¢Leverage GEN AI to support the development of identified content
â¢Oversee publication research, production, translation, web development to adhere to deadlines and budget requirements.

Qualifications
Top Skills Required:

â¢Recognized writing skills, including advertising and web copy
â¢Research skills
â¢Interviewing Skills
â¢SEO

Other Skills Required:

â¢Digitally savvy
â¢GEN AI prompting

Requirements:

â¢University degree in marketing, journalism or communication
â¢Proven record of Inbound Marketing program / Experience in content creation and storytelling on digital platforms
â¢Portfolio of B2B content creation, ideally within the financial sector
â¢Familiarity with SEO principles and best practices to optimize copy for search engines.

Assets:

â¢Bilingual in both official languages (French and English)
â¢Experience in Agile marketing
â¢Customer (Exporter) focus with particular emphasis on digital journey and experience (digital literacy)

Summary
If you are a proactive individual with a passion for Marketing Content, we encourage you to apply for this exciting opportunity.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.