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Lead Content Strategist

3 months ago

Ottawa, Ontario, Canada CrowdRiff Full time

About Us:
CrowdRiff is dedicated to crafting compelling narratives that resonate with audiences and inspire exploration. Our mission is to transform the way people experience travel through engaging content.

Your Role:
As a Lead Content Strategist, you will play a pivotal role in shaping our brand's voice and delivering captivating, conversion-driven content for our travel marketing clients.

Key Responsibilities:
1. Develop and produce high-quality written materials, including digital advertisements, website content, email campaigns, and video scripts.
2. Collaborate closely with the Senior Director of Brand and the Demand Generation team to ensure alignment on messaging and strategy.
3. Write and refine copy across various platforms, including print, web, mobile, video, and social media, ensuring consistency with our brand's voice and style guidelines.
4. Conduct thorough audience research to maintain the appropriate tone and voice in all written materials.
5. Work alongside brand, sales, and customer success teams on diverse marketing initiatives, participating in regular reviews and strategizing for future campaigns.
6. Stay informed about industry trends and competitor activities to keep our content innovative and relevant.

Qualifications:
- Proven experience in crafting content for both digital and print mediums.
- A writing style that is engaging, approachable, and focused on driving conversions.
- Experience in the B2B SaaS sector is preferred, with a background in the tourism industry being a plus.
- Strong project management skills with the ability to juggle multiple assignments and meet deadlines.

What We Offer:
- Competitive salary and comprehensive medical, dental, and vision benefits.
- Flexible work hours and a work-from-home allowance.
- Enjoy Feel-good Fridays with every other Friday off during the summer.
- Participate in regular team-building activities and events.

At CrowdRiff, we are committed to fostering a diverse and inclusive workplace. We welcome applicants from all backgrounds and are dedicated to providing accommodations throughout the recruitment process.