Content Strategist

2 months ago

Ottawa, Ontario, Canada Intouch Insight Full time

Intouch Insight is seeking a talented and driven Content Strategist to join our growing team. In this role, you will play a vital part in shaping our online presence and driving business growth through compelling and SEO-optimized content.

As a Content Strategist, you will leverage your expertise in digital marketing and content creation to develop and execute strategies that engage our target audience, enhance brand awareness, and generate qualified leads. You will work closely with internal teams to ensure alignment with overall business objectives and contribute to the success of our digital marketing initiatives.

Responsibilities
  • Content Creation: Utilize cutting-edge technology and AI tools to produce high-quality, SEO-rich content across various platforms, including blog posts, articles, website copy, and social media updates.
  • SEO Optimization: Conduct thorough keyword research and implement best practices to optimize content for search engines, driving organic traffic and improving website visibility.
  • Website Management: Collaborate with the development team to ensure website content is engaging, user-friendly, and aligned with brand guidelines. Analyze website traffic data and user behavior to identify areas for improvement and enhance conversion rates.
  • Content Strategy Development: Research industry trends and competitor analysis to develop a comprehensive content strategy that aligns with business goals and target audience needs.
  • Collaboration & Communication: Work effectively with internal teams, including marketing, sales, and product development, to ensure seamless integration of content across all channels.
Qualifications
  • Proven experience in digital marketing, content creation, and SEO optimization.
  • Strong understanding of search engine algorithms and best practices for on-page and off-page optimization.
  • Excellent writing and editing skills with a keen eye for detail.
  • Proficiency in using analytics tools to track website performance and user behavior.
  • Ability to work independently and as part of a team in a fast-paced environment.

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