Digital Marketing Strategist and Account Coordinator

5 months ago

Ottawa, Canada myMarketing.io Full time

myMarketing, a pioneering digital marketing agency, is seeking a seasoned Digital Marketing Strategist & Account Coordinator. Renowned for our unique, commitment-free subscription model, we provide accessible, high-quality digital marketing services to businesses of all scales. We offer an array of ten major services, offering comprehensive digital marketing solutions tailored to our clients' diverse needs. We pride ourselves on maintaining open, transparent communication throughout project execution, anchored by our extensive experience in the design, technical, and strategic facets of digital marketing.

As an expanding organization, we are eager to welcome an experienced Digital Marketing Strategist & Account Coordinator who can help drive our digital marketing operations and actively engage in our clients' diverse projects.

**Introduction to the role**

Our clients are typically small to medium-sized businesses with limited marketing personnel, seeking expert support in various digital marketing domains. As part of our team, you will serve as their marketing expert and guide, having the autonomy to operate like a digital marketing consultant while backed by the skillset of our digital marketing experts.

In this role, you will lead our clients' marketing operations, handling strategy, implementation, and analysis of marketing activities. You will have access to our internal resources, tools, and human capital to successfully execute these activities.

Additionally, you will engage in consistent sessions with an experienced Digital Marketing Strategist. This collaboration will foster creative idea exchange and provide valuable guidance to enrich your strategic approach.

**Learning and Growth Opportunities**

This role offers the opportunity to handle a range of marketing activities for different clients and brands, effectively allowing you to be your own entrepreneur. You'll also have the chance to learn immensely from other digital marketing experts within the company, accelerating your career.

A motivated and skilled Account Coordinator will find myriad opportunities to grow within myMarketing and the industry at large. Dealing with diverse activities, brands, and challenges will provide a fertile ground to demonstrate your abilities and elevate your career.

**Who You Are**

To thrive in this role, you need to be self-driven, have strong knowledge of various digital marketing areas (including paid advertising) and possess excellent English communication skills. You must be comfortable talking in public to business owners and teams. This position presents an incredible opportunity for you to take your digital marketing skills and career to the next level.

**Responsibilities**

You will:

- Develop, execute, and manage digital marketing campaigns across platforms, including paid search and social media, contributing to the creation of paid digital marketing initiatives
- Contribute to strategy sessions, offering insights for client benefit and agency improvement
- Monitor, assess, and enhance marketing campaign performance on an ongoing basis
- Manage campaign optimizations, ensuring budgets, quality scores, impression share, and other crucial metrics are maintained
- Serve as the primary contact and digital marketing strategist for a portfolio of clients, managing the complete client life-cycle including launch, check-ins, billing, and off-boarding calls
- Optimize bidding at various levels including keyword, placement, device, geographic, demographic
- Stay updated on digital marketing industry trends
- Liaise with team members and clients on project progress, timelines, and results
- Track KPIs to evaluate performance and identify issues
- Produce regular reports and key insights for clients, analyzing campaign performance
- Collaborate with other teams (i.e., design and content teams) to generate high-quality communication materials
- Assist in website development projects by writing content, establishing structures, and implementing page elements

**Skills and Qualifications**

You are:

- A fluent English speaker with strong written and oral communication skills.
- Well-versed in marketing principles with excellent analytical, organizational, and time management skills.
- Proficient in social media platforms such as Facebook, Twitter, LinkedIn, and Instagram.
- Comfortable using Google Slides, Docs, and Sheets.
- Detail-oriented, capable of multitasking effectively in a fast-paced environment.
- Adept at working independently or collaboratively as part of a team.
- Must have at least 5 years of experience working in a digital marketing role.

*_Although office space is on the horizon, this position is remote. However, you must be located in Ottawa, as we hold company events every month._

Pay: $55,000.00-$70,000.00 per year

**Benefits**:

- Company events
- Dental care
- Extended health care
- Paid time off
- Profit sharing
- Vision care
- Wellness program
- Work from home

Flexible Language

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