Lead Content Strategist

4 weeks ago


Ottawa, Ontario, Canada CrowdRiff Full time

About CrowdRiff:

At CrowdRiff, we believe that compelling visuals do more than just catch the eye; they narrate stories that inspire exploration, ignite creativity, and influence choices. Our mission is to empower destination marketers to highlight their unique offerings through impactful visual storytelling solutions.

We are driven by a spirit of adventure and a commitment to uncovering authentic experiences. Our team embodies the essence of modern explorers, thriving in a dynamic, supportive, and challenging environment.

Imagine contributing to the promotion of extraordinary travel experiences, from diving in tropical waters to savoring fine wines in picturesque vineyards, all while enjoying exclusive travel benefits that allow you to engage with diverse cultures.

At CrowdRiff, you will have the autonomy, resources, and support to shape your career path alongside a talented team. We prioritize both professional and personal development, offering a range of opportunities through our 'DevDollars' program, which includes training, workshops, and conferences to help you achieve your aspirations.

Our collaborative approach spans across departments and time zones, ensuring we meet our objectives and delight our clients, all while working remotely. If you are passionate about visuals and technology and want to enhance travel experiences for today and future generations, we would love to hear from you.

Your Role: Lead Content Strategist

In this role, you will be instrumental in articulating our brand's voice and tone, crafting engaging and conversion-oriented content for our destination marketing clients. Your responsibilities will encompass a variety of tasks, including writing promotional materials, web content, digital advertisements, and video scripts, as well as contributing to the development of our brand voice and tone guidelines. You will report to the Senior Director of Brand and work closely with the Demand Generation team.

Key Responsibilities:

  • Create and refine content across multiple platforms, including print, web, mobile, video, and social media.
  • Collaborate with the demand generation team to brainstorm concepts, generate ideas, and develop messaging.
  • Gain a deep understanding of our target audience to maintain the appropriate tone and voice in your writing.
  • Work alongside brand, sales, and customer success teams on various marketing initiatives, such as email campaigns and landing pages.
  • Participate in regular brand and demand generation reviews to assess and adjust future campaigns.
  • Ensure all content aligns with our brand voice and style guidelines.
  • Stay informed about industry trends and competitor activities to keep our content innovative and relevant.

Qualifications:

  • Demonstrated experience in creating content for digital and print media, including advertisements, emails, websites, videos, and short-form content.
  • A friendly, engaging, and informative writing style focused on driving conversions.
  • Experience in the B2B SaaS sector is preferred.
  • A willingness to learn about our products with the support of our team.
  • Familiarity with the tourism industry is a plus.
  • Strong communication and teamwork abilities.
  • Capacity to manage multiple projects and meet deadlines effectively.

Why Choose CrowdRiff?

At CrowdRiff, we are committed to not only impressing our customers but also valuing our employees. In addition to a competitive salary and comprehensive medical/dental/vision benefits, we offer a range of perks, including:

Well-being & Development:

  • Parental leave.
  • Opportunities for extended learning and development through our DevDollars program.
  • Equity incentives.

Work Flexibility:

  • Feel-good Fridays with every other Friday off during the summer.
  • No-meeting Fridays throughout the year.
  • Work-from-home allowance and flexible working hours.
  • Regular team-building activities and events.

Travel Benefits:

  • Up to 8 weeks of vacation.
  • Up to $3000 towards your next travel experience.
  • Access to a personal travel concierge.

Interested in learning more? Visit our website to discover more about our team and culture.

CrowdRiff is proud to be an equal opportunity employer, committed to diversity and inclusion. We do not discriminate based on race, color, religion, sex, national origin, age, sexual orientation, disability, or any other characteristic protected by applicable laws. Selection decisions are based solely on job-related factors.


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