Retail Marketing Representative

2 weeks ago


Toronto ON, Canada Hamilton Watch Full time

At Hamilton, we are driven by our passion for authentic watchmaking and our instinct for innovation. Whether our job is designing the ultimate timepiece or coding a revolutionary webpage, we’re united by the same mission: to experiment boldly and to constantly make time better for everyone. Comprised of individuals from around the world, we believe that diversity fosters creativity and inspires new ideas.

Early Hamilton timepieces synchronized the first railroads and kept time for aviation pioneers and U.S. soldiers, and with a continued commitment to innovation, we launched the world’s first electric watch in 1957 and the first LED digital watch in 1970. Our current collections include military-inspired field watches, contemporary and refined automatic timepieces, and iconic designs like the Ventura, powered by quartz movements.

The Marketing role is responsible for implementing the Marketing and Communications Strategy for HAMILTON in Canada including planning, implementation and management of the local Canada communication plans, strategic trade marketing plans and creative animations for the brand to achieve brand awareness, targeted sell-out and profit within the constraints of a set budget. Ensure brand desirability is enhanced in all activities. 
 
Lead with the Brand Manager on the development and successful implementation of the brand & trade marketing plans which develop HAMILTON in Canada in line with the global strategy to deliver key brand metrics, wholesale and retail objectives.
 
Localise the global communication strategy and activate the global marketing calendar for the Canadian market 
Develop and drive a robust Canadian PR and communications media plan, executed across the year to support brand announcements, product launches, and key events
In line with global guidance, execute local influencer plan and deploy influencer gifting. Execute local events and trade partnerships to meet market KPIs (e.g. in store, influencer, selling events)
Responsible for the development and printing of any local collateral needed to support the Canadian local marketing and communication plans and briefing any required copy to central copy team
Submitting regular performance reports to central comms teams. TRADE MARKETING
Work with Sales team, to define, pitch and implement Trade Marketing activity plans with all key retailers
Develop bespoke cross channel retail strategies and establish excellent relationships with retailers to reinforce brand equity and drive sales
Develop ad hoc local activities and POS elements to support strategy when required
Ensure Trade Marketing is focused on accelerating sell out and ROI and consumer centric
Occasionally visits HAMILTON points-of-sales

DIGITAL MARKETING
~ Plans and supports digital marketing strategies for retail partner co-funded paid activations
~ Knowledge in SEO/SEM, database marketing, email, social media, and display advertising campaigns
~ Measures and reports performance of retail co-funded digital marketing campaigns and assesses against goals (ROI and KPIs).
~ Identifies trends and insights and optimizes spend and performance based on the insights.
~ Brainstorms new and creative growth strategies through digital marketing.
~ Plans, executes, and measures experiments and conversion tests.


Define retailer animation plans (POSM, events, in-store media, etc.) Weekly updates on trade marketing support to field team
 
Ownership of samples and GWP allocation to ensure the Sales & field teams have sufficient quantities as and when needed
Work closely with the sales team during the budget process to forecast samples and GWPs for new and basic launches



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