Marketing Lead

4 weeks ago

Canada Collage HR Full time

Joining Avenue as our Marketing Lead (Part-time Contract) you will be responsible for overseeing all of our external marketing efforts. Currently, Avenue has an established marketing strategy across a range of channels managed by our client marketing team (whose core role is running marketing services for our clients). The Marketing Lead will take over ownership of our external marketing with the goal of expanding our efforts and improving performance.

You’ll excel in this role if you have a broad range of experience in marketing (e.g. a generalist) with exposure to SaaS tech companies. You’ll bring an analytical approach to increasing our growth; valuing taking time to assess, test and optimize channels and campaigns. You'll thrive if you enjoy bringing your own solutions to complex and uncertain problems and have an entrepreneurial streak that biases you towards building and creating versus making do with what exists.

Avenue today is a healthy, profitable technology company of 22 team members working distributedly across Canada. We serve ~1,200 real estate agents across Canada and US. Our offering is a powerful tool to our clients in both growing their business and efficiently managing their day-to-day in their busy, unpredictable world. Successfully positioning our marketing to tap into these pain points results in loyal, long-term clients.

Initially, this role is a 6-month, part-time (20 hours per week) contract but has the potential to expand into full-time for the right candidate.

What You'll Do
  • Own and oversee Avenue’s marketing efforts across a range of channels including online advertising, email marketing, industry events, referrals, affiliates and social media
  • Identify, validate and optimize new and existing channels, funnel processes and content to increase leads, improve conversion and grow revenue.
  • Work with data and dig into numbers; have a deep understanding of marketing/ growth KPIs, metrics, and reporting with the ability to translate into concrete insights
  • Partner with Product to develop marketing strategies to promote future product launches and increase adoption of our current product
  • Work closely with teams across Avenue to ensure a consistent brand voice
About You
  • You have 3-5+ years of digital marketing experience, preferably with a B2B SaaS company.
  • You are adept at managing Facebook and Instagram ads, Google campaigns, email marketing, organic social media, and with a track record of running successful campaigns (i.e. measurable ROI).
  • You are comfortable creating marketing-based metrics, reports and dashboards.
  • You have excellent attention to detail (spelling, grammar, formatting, and data analysis).
  • You have experience writing copy and are able to adapt your writing style to a brand voice
  • You are comfortable working both independently and with a dynamic mix of individuals and teams depending on the goal.
  • You thrive in an environment where you need to roll up your sleeves and dive into problems even when lacking ideal information and data.
Bonus Points
  • Experience in Real Estate or working with Realtors.
  • Experience with Hubspot.

Avenue uses a competency-based approach to all People Operations, and this includes hiring. Competencies are broad qualities that lead to success in a role and within a career path. They’re the amalgamation of behaviours, skills, experience and ability. At Avenue, our competency framework comprises 9 individual competencies, which are consistent and present in all roles. However, each role has 3-4 key competencies that are essential to success. For the Marketing Lead role, these are:

  • Decision Making
  • Communication
  • Empathy
  • Productivity

In the interview stage of this hiring process, the questions will be specifically based on each of these key competencies. Ahead of that interview, we will provide more information about our framework and key competencies to enable you to prepare sufficiently.

Our Hiring Process

Avenue firmly believes in the value of a diverse and inclusive workplace where people come together to learn and grow. We welcome applicants of all different backgrounds, experiences, abilities, and perspectives. As a company, we are working to provide equal opportunities and a supportive work environment for all.

Applying for this position:

  • At this time, this role is only open to candidates with a home base aligned with PT/MT/CT/ET time zones (our roots are in Vancouver, BC, Canada).
  • Applications will be accepted until midnight on Oct 10th, 2023 . We will then review all applications and reach out to successful applicants to arrange interviews within 5 business days.

Successful applicants will then enter the following interview process:

  • Phone screen with the hiring manager. This is an informal conversation to learn a little about you and provide more information about the role and Avenue.
  • Competency-based panel interviews with 3 members of Avenue’s team (including one representative from Avenue’s internal DEI council).
  • Reference check
Compensation and Benefits
  • This is a 20-hour per-week contract position.
  • The rate is $3,125 per month (FTE equivalent of $75,000)
  • The initial term is 6-months, but will renew quarterly with agreement of both parties.
About Avenue

Avenue is a distributed, fully remote organization. We transitioned to this way of working in 2020 (like everyone else) but haven’t looked back since and plan to remain so permanently. Asynchronous communication and flexible hours let us schedule our days to do our best work without missing out on life’s important moments.

Avenue grew out of a need we saw in the real estate industry. All of the REALTORS we knew put in hours of screen time each week online, trying to manage the many moving parts that made up their personal marketing. They wanted to attract new clients, but they weren’t getting the results they wanted. As a team of marketers, engineers, and designers, we saw how our respective skill sets could work together to solve this problem. We could give Realtors what they’d never had before: The chance to market themselves online, and stand out—supported by the knowledge and tools only a team of experts could provide.

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