Lead Product Marketing
4 weeks ago
Lead Product Marketing
Department: Product Management
Employment Type: Full Time
Location: EMEA
DescriptionThe role is responsible for developing and delivering a core product narrative that is aligned with the product strategy and is applied consistently across the business. This role owns all product related communications and ensure that a consistent product narrative is delivered across all channels, manage, and deliver route-to-market strategies and plans to ensure offerings are taken to market effectively and enable the broader Marketing and Sales organization to drive SYSPRO's strategic product agenda to the market.
Key Responsibilities- Will spearhead the post-product development content & promotional efforts.
- Act as the “voice of the customer” by having a deep understanding of their needs and desires.
- Address questions around the product marketing content, the segmentation and how they will convey the product message to those customers.
- Develop engaging content to be used by sales and marketing that will reach the target audience for each product and drive increased awareness and revenues.
Essential Qualifications and Experience:
- Recognised business, sales, or marketing related tertiary education qualification.
- 5+ years’ experience in Manufacturing and Distribution industry.
- 5+ years’ experience in ERP or Software Product Marketing.
- Sales, Product Management or Product Marketing Leadership experience.
Beneficial Qualifications:
- Product Management/ Marketing Certification.
- Degree level education or experience.
Skills & Knowledge:
- Strong communication skills
- Excellent written and verbal communication skills and ability to sell ideas well through creative & innovative presentations.
- Exceptional project management skills
- Prefer working in a collaborative, cross-team capacity.
- Ability to effectively prioritize and manage time to address multiple responsibilities in a fast-paced, professional environment.
- Industry Experienced
- Product and Product Marketing optimization knowledge
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