Media Buyer

4 weeks ago

Canada Forward Media Marketing Full time

As a Facebook Lead Generation Media Buyer, you will be responsible for developing, managing and optimizing Facebook Lead Generation Campaigns for our clients. You will work closely with our clients to understand their business objectives and develop effective advertising strategies to achieve them. You will also collaborate with our creative team to produce engaging ad content that resonates with our target audience. This role requires a strong understanding of Facebook advertising best practices, analytical skills, and the ability to adapt to changing trends and technologies.


Key Responsibilities:

  • Develop and implement Facebook advertising strategies that align with client business objectives
  • Manage and optimize Facebook Lead Generation Ad Campaigns to ensure maximum ROI
  • Conduct audience research and create targeted ad campaigns
  • Collaborate with creative team to produce engaging ad content
  • Monitor and analyze campaign performance data to identify areas for improvement and make data-driven decisions
  • Stay up-to-date with Facebook advertising best practices and changes in the platform's algorithms
  • Communicate regularly with team & clients to provide campaign updates and performance reports


Requirements:

  • 3+ years of experience in Facebook advertising
  • Strong understanding of Facebook advertising best practices and algorithms
  • Experience managing Lead Generation Ad Campaigns on Meta
  • Strong attention to detail
  • Strong analytical and problem-solving skills
  • Excellent communication and interpersonal skills
  • Ability to work independently AND as part of a team
  • Proficiency in Facebook Ads Manager and other relevant advertising tools


Preferred Qualifications:

  • Facebook Blueprint certification
  • Experience with A/B testing and conversion rate optimization
  • Knowledge of other digital advertising platforms, such as Google PPC & LSA's.
  • Experience working with home-service based businesses (i.e. House Painters).


We offer a competitive salary and if you're someone who thrives in a fast-paced, deadline-driven environment, we would love to hear from you

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