Account Based Marketing Lead

4 weeks ago


Canada Fortra, LLC Full time

Fortra is looking for an Account Based Marketing Lead to develop, support, and optimize the ABM strategy for multiple product lines. The ideal candidate will be results-oriented, data-driven, and provide creative solutions and ideas to help us meet our corporate growth goals.

WHAT YOU'LL DO

  • Develop and manage the account-based marketing strategy for multiple Fortra solutions
  • Launch and manage new campaigns end-to-end including planning, executing, and reporting
  • Test and optimize existing campaigns and budgets on a regular basis to meet goals and drive results
  • Provide training and education for the sales team on how to leverage the technology and enable them with their account-based selling
  • Work with the marketing operations team on system integrations with the 6sense platform including D365, HubSpot, Google Analytics, and Drift
  • Perform market analysis to identify the niches and best fit accounts we should be focusing on
  • Create and refine the campaign target audiences and ICPs (Ideal Customer Profile)
  • Develop robust reporting to help us track how our account-based efforts are influencing conversions, opportunities, and won deals
  • Collaborate with marketing and sales leadership to align on account-based goals and strategy
  • Develop playbooks to align content and outreach with where accounts are at in the buyer journey
  • Continuously educate the marketing and sales teams by researching ABM best practices, tactics, and strategies

QUALIFICATIONS

  • Bachelor’s degree in marketing or related field
  • 3+ years of marketing experience
  • Strong knowledge of 6sense or similar ABM intent tool
  • Experience working in a hi-tech organization is a plus
  • Strong organizational and communication skills
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