Senior Marketing Manager, Lifecycle

4 weeks ago

Calgary AB, Canada Neo Financial Full time

Come Build a Better Financial Future for all Canadians 

At Neo, we’re building a more rewarding financial experience for all Canadians.

Life at a rapidly expanding tech startup is demanding, exhilarating, and not for everyone.

From world-class creative minds to brilliant engineers, it's high-performing people that make Neo a workplace with passion and purpose.

Since being founded in 2019, Neo has built incredible traction and is one of the fastest growing fintechs in Canada. 

  • LinkedIn’s Top Startup in Canada for 2022 and 2023
  • Top-ranked mobile apps and credit cards
  • Canada’s top-rated credit card
  • Team of 700+ people
  • 1M+ customers in 3 years 
  • 11K+ retail partners

High Performance at Neo

We recruit, hire, and build our company culture around these attributes:

Teamwork : We trust, respect, encourage, and show up for each other — through good times and hard. We’re on this mission not just for ourselves, but also for the people we work with — and ultimately, for our customers.

Ownership : We all have a stake in Neo’s success — so we go out of our way to do what needs to get done. We hold ourselves accountable to deliver on our commitments — to our customers, to our partners, and to our team. When we fall short, we find a way to do better in the future.

Professional Integrity : We’re asking millions of Canadians to trust us with their hard-earned money — so we hold ourselves (and each other) to the highest standards of integrity.

The role

Neo Financial is looking for a Director, Lifecycle Marketing to join our team in Calgary, AB. In this role, you will be responsible for creating high-performing content and executing thoughtful strategies to increase customer engagement, cross-sell, and retention. Make your mark with transformative products and technologies, alongside some of Canada’s most successful leaders and tech minds.

What you’ll be doing

  • Develop and implement lifecycle and loyalty strategies focused on increasing lifetime value through improving activation rates, increasing customer engagement and reducing churn. 
  • Develop comprehensive customer journey touchpoints and opportunities for engagement throughout the customer lifecycle. Work closely with marketing, product and customer experience teams to align marketing efforts with the overall customer experience.
  • Craft and hone our messaging and marketing through lifecycle campaigns you touch in a way that accentuates the unique elements of our various product offerings and treatment areas. Drive delivery and execution of the campaigns you own.
  • Develop segmentation to improve targeting and personalization to meet objectives working with data and analytics teams to create models as needed.
  • Develop ways to build campaigns and automations in the most efficient way possible to allow for personalization and future product expansion.
  • Analyze marketing campaign performance and trend; understand & communicate effectiveness and ROI.
  • Produce presentations and report outs for senior partners across your portfolio of projects on the project purpose and goals, success measures, timeline, and important results.
  • Collaborate with marketing, creative, product, and insights peers to develop integrated marketing strategies, lead campaign development, and scale supporting technology and processes.

Who we are looking for

  • 5+ years of B2C lifecycle marketing or loyalty marketing experience, with a focus on customer engagement, cross-sell and upsell.
  • Bachelor’s Degree or equivalent work experience.
  • Proven ability to drive customer acquisition, activation, and engagement.
  • Strong analytical skills and proficiency in using data to drive decisions.
  • Ability to manage multiple projects and deadlines simultaneously.
  • Previous success collaborating with cross-functional teams.
  • Critical thinker and strategist who can distill complex issues into thoughtful strategies and communications.
  • Skilled communicator who can translate technical details into benefits, simplify complicated messages into easy-to understand value props, and persuade others with targeted messaging.
  • Familiarity with marketing automation and CRM systems is an asset.

Working at Neo

Joining Neo means betting on yourself and discovering your full potential. As individuals and as a team, we continually challenge ourselves and each other to do our best work. We’re making change happen at a rapid pace — providing endless opportunities to sharpen your skills, expand your knowledge, and find new solutions to complex problems. That means rapid career progression and constant learning opportunities. 

The people who thrive at Neo are resourceful, relentless, and want to win. We hold ourselves to high standards, because we’re on a mission that matters — to transform financial services for the better. If that’s what you’re looking for, read on.

We trust, respect, and show up for each other. That means truthful conversations, frequent feedback, and working with people who push you to be your best. We’re evolving quickly as an organization, we work together in person, and the pace of progress isn’t for everyone. That’s why we’re looking for change-makers who love a challenge — who would rather blaze a trail through uncertainty than travel a well-paved road.

Our team members earn meaningful equity in the company through stock options — so Neo’s growth benefits everyone who helps make it happen. That also means taking on more responsibility than you may have had at your last job. We don’t get hung up on job titles or hierarchy — we’re focused on doing what it takes to accomplish our mission.

Check out these videos from our employees to learn more about Working at Neo .

Apply with Us 

We believe in equal opportunity, and are committed to creating an inclusive climate where everyone can thrive. Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check. 

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