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Senior Manager, Video Marketing

1 month ago

Calgary AB, Canada Neo Financial Full time

At Neo, we’re building a more rewarding financial experience for all Canadians.
Life at a rapidly expanding tech startup is demanding, exhilarating, and not for everyone.
From world-class creative minds to brilliant engineers, it's high-performing people that make Neo a workplace with passion and purpose.
LinkedIn’s Top Startup in Canada for 2022 and 2023
~ High Performance at Neo
We recruit, hire, and build our company culture around these attributes:
Neo Financial is looking for a Director, Lifecycle Marketing to join our team in Calgary, AB. In this role, you will be responsible for creating high-performing content and executing thoughtful strategies to increase customer engagement, cross-sell, and retention. Work closely with marketing, product and customer experience teams to align marketing efforts with the overall customer experience.
Craft and hone our messaging and marketing through lifecycle campaigns you touch in a way that accentuates the unique elements of our various product offerings and treatment areas. Develop segmentation to improve targeting and personalization to meet objectives working with data and analytics teams to create models as needed.
Develop ways to build campaigns and automations in the most efficient way possible to allow for personalization and future product expansion.
Analyze marketing campaign performance and trend; Produce presentations and report outs for senior partners across your portfolio of projects on the project purpose and goals, success measures, timeline, and important results.
Collaborate with marketing, creative, product, and insights peers to develop integrated marketing strategies, lead campaign development, and scale supporting technology and processes.
5+ years of B2C lifecycle marketing or loyalty marketing experience, with a focus on customer engagement, cross-sell and upsell.
~ Bachelor’s Degree or equivalent work experience.
~ Proven ability to drive customer acquisition, activation, and engagement.
~ Strong analytical skills and proficiency in using data to drive decisions.
~ Ability to manage multiple projects and deadlines simultaneously.
~ Skilled communicator who can translate technical details into benefits, simplify complicated messages into easy-to understand value props, and persuade others with targeted messaging.
~ Familiarity with marketing automation and CRM systems is an asset.

We hold ourselves to high standards, because we’re on a mission that matters — to transform financial services for the better. Our team members earn meaningful equity in the company through stock options — so Neo’s growth benefits everyone who helps make it happen. Check out these videos from our employees to learn more about Working at Neo .
Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check. 
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