Sr. Manager, Consumer Insights

Found in: Jooble CA O C2 - 1 week ago

Toronto ON, Canada Kraft Heinz Company Full time

Sr. Manager, Consumer Insights - Taste Elevation page is loaded Sr. Manager, Consumer Insights - Taste Elevation Apply locations Toronto - Queen's Quay - Headquarters time type Full time posted on Posted 3 Days Ago job requisition id R-77696 Job Description

As the key strategic business partner and consumer insights lead for the Taste Elevation Platform, you will have the opportunity to directly impact growth on some of our largest iconic brands including Kraft Peanut Butter, Philadelphia Cream Cheese and Heinz Ketchup. In this role, you will recommend strategy, and influence decisions across all areas of the business.

This role requires a person who can be:

  • Strategic: Be a key strategic business partner to the marketing team and a key agent for organizational change. Demonstrate understanding of the consumer, research methodologies/techniques, standard processes and experience to drive the business forward

  • Influential: Influence at all levels of the organization and work seamlessly with cross-functional teams. Engage with senior management and present insights to senior executive leaders.

  • Impactful: Influence "so-what’s" by making concrete recommendations routed in deep understanding of marketing, business, and consumer. Robust communication and interpersonal skills collect disparate pieces of data together into a cohesive and compelling story.

  • An Owner : Independent leader with the ability to get your dig into the details and craft a function against a blank slate without buying pre-packaged solutions or methodologies.

  • Collaborative: Ability to build and maintain partnerships within agile pods and within functions across the organization.

  • Flexible: Be flexible and creative to adjust to changing priorities and business challenges. Ability to thrive in ambiguity, while showing strong drive for results and adaptability.

  • Self-Starter: Ability to demonstrate a high degree of independence, resiliency, leadership/ownership, with limited oversight.

Responsibilities within the team include

  • Strategic Insight lead across one of our largest portfolios.

  • Lead key critical initiatives based on business goals, such as Market Landscape, Consumer Targeting & Positioning, Innovation, Renovation and Communication Evaluation.

  • Develop and lead comprehensive research plans for both existing products and new products from scoping, concept development, screening, optimization, product mentorship, confirmatory testing and post-launch analysis, packaging graphics and structure, advertising testing and etc.

  • Lead yearly brand situation assessment with research vendors in preparation for brand plans

  • Craft each brand’s annual marketing plans, including strategy, creative development and optimization

  • Evaluate sales impact of media campaigns and recommend optimization to improve efficiency, effectiveness and Return on Investment.

  • Guide product quality and value engineering initiatives by delivering consumer insights, developing action standards/decision criteria

  • Help develop research Best Practices for the organization

  • Work with research vendors to provide Best in Class research approaches for agility, speed and breakthrough insights.

Qualifications

  • Experience in a strategic insights/consumer research role, preferably within CPG

  • Proficient in various market research techniques, including both qualitative and quantitative methods,

  • Experience working with both primary and secondary data sources

  • Solid understanding of syndicated research tools (e.g. Nielsen, Circana, etc)

  • Proven experience with agile research tools, methodologies, and applications

  • Understanding of marketing processes, business planning, marketing strategy

  • Strong sense of ownership and commitment to results

  • Confidence to adapt to and lead changing priorities

  • Strong storytelling skills and ability to influence all levels of an organization

  • Ability to lead multiple projects simultaneously

  • Excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite)

Location(s) Toronto - Queen's Quay - Headquarters Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NATAI@kraftheinz.com for assistance.

ABOUT US

INCLUSION MATTERS TO US

Everyone is welcome at our table. In fact, we thrive on learning and growing from our diverse backgrounds and perspectives.

Doesn’t matter who you are, where you’re from, or who makes your heart sing. We want you to show up as your authentic self, excited to work with amazing colleagues to solve complex challenges and innovate in an ever-changing industry. 

We’re committed to:

  • Hiring and growing talent from diverse backgrounds and perspectives.
  • Growing our Business Resource Groups — vibrant, celebrated communities that enhance our business through thought leadership employee engagement and professional development opportunities.
  • Providing our managers and leaders high quality learning experiences to explore how to foster inclusion and belonging. #J-18808-Ljbffr

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