Sr. Manager, Consumer Insights

3 weeks ago


Toronto, Canada The Kraft Heinz Company Full time

Description

As the key strategic business partner and consumer insights lead for the Canadian and US coffee business, you will have the opportunity to directly impact growth on iconic brands including Maxwell House, Gevalia, and IHOP. In this role, you will impact the coffee business strategy, and influence decisions across all areas of the business on both sides of the border.

This role requires a person who can be:

Strategic: Be a key strategic business partner to the marketing team and a key agent for organizational change. Demonstrate understanding of the consumer, research methodologies/techniques, standard processes and experience to drive the business forward

Influential: Influence at all levels of the organization and work seamlessly with cross-functional teams. Engage with senior management and present insights to senior executive leaders.

Impactful: Influence "so-what’s" by making concrete recommendations routed in deep understanding of marketing, business, and consumer. Robust communication and interpersonal skills collect disparate pieces of data together into a cohesive and compelling story.

An Owner : Independent leader with the ability to get your dig into the details and craft a function against a blank slate without buying pre-packaged solutions or methodologies.

Collaborative: Ability to build and maintain partnerships within agile pods and within functions across the organization.

Flexible: Be flexible and creative to adjust to changing priorities and business challenges. Ability to thrive in ambiguity, while showing strong drive for results and adaptability.

Self-Starter: Ability to demonstrate a high degree of independence, resiliency, leadership/ownership, with limited oversight.

Responsibilities within the team include

Strategic Insight lead across an $800M USD/ $1.1B+ (CAD) brand portfolio

Lead key critical initiatives based on business goals, such as Market Landscape, Consumer Targeting & Positioning, Innovation, Renovation and Communication Evaluation.

Develop and lead comprehensive research plans for both existing products and new products from scoping, concept development, screening, optimization, product mentorship, confirmatory testing and post-launch analysis, packaging graphics and structure, advertising testing and etc.

Lead yearly brand situation assessment with research vendors in preparation for brand plans

Craft each brand’s annual marketing plans, including strategy, creative development and optimization

Evaluate sales impact of media campaigns and recommend optimization to improve efficiency, effectiveness and Return on Investment.

Guide product quality and value engineering initiatives by delivering consumer insights, developing action standards/decision criteria

Help develop research Best Practices for the organization

Work with research vendors to provide Best in Class research approaches for agility, speed and breakthrough insights.

Qualifications

Advanced experience in a strategic insights/consumer research role, preferably within CPG

Proficient in various market research techniques, including both qualitative and quantitative methods,

Experience working with both primary and secondary data sources

Expert knowledge of syndicated research tools (e.g. Nielsen, Circana, etc)

Demonstrated experience with agile research tools, methodologies, and applications

Understanding of marketing processes, business planning, marketing strategy

Strong sense of ownership and drive for results

Confidence to adapt to and manage changing priorities

Strong storytelling skills and ability to influence all levels of an organization

Ability to lead multiple projects simultaneously

Excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite)

Location(s)

Toronto - Queen's Quay - Headquarters

  • Toronto, ON, Canada Kraft Heinz Company Full time

    Sr. Manager, Consumer Insights - Taste Elevation page is loaded Sr. Manager, Consumer Insights - Taste Elevation Apply locations Toronto - Queen's Quay - Headquarters time type Full time posted on Posted 3 Days Ago job requisition id R-77696 Job Description As the key strategic business partner and consumer insights lead for the Taste Elevation...


  • Toronto, Canada CIBC Full time

    We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are...


  • Toronto, Canada The Kraft Heinz Company Full time

    Description The Director of Consumer Insights will lead the function for the Canada market and will partner with the Business Unit President and Marketing leadership to enable consumer-first thinking to inform strategy, with a consumer-informed forward-thinking approach. This role is a key member of the North America Consumer Insights leadership team....


  • Toronto, Canada The Kraft Heinz Company Full time

    Description As the key strategic business partner and consumer insights lead for the Taste Elevation Platform, you will have the opportunity to directly impact growth on some of our largest iconic brands including Kraft Peanut Butter, Philadelphia Cream Cheese and Heinz Ketchup. In this role, you will recommend strategy, and influence decisions across...


  • Toronto, ON, Canada Kraft Heinz Full time

    Job Description The Director of Consumer Insights will lead the function for the Canada market and will partner with the Business Unit President and Marketing leadership to enable consumer-first thinking to inform strategy, with a consumer-informed forward-thinking approach. This role is a key member of the North America Consumer Insights leadership...


  • Toronto, Canada Subway Full time

    **Region**: Toronto, Canada Ready for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there. Why Join Us? At Subway, “better” is baked into our DNA. We are a brand that believes in continued improvementin our lives, our businesses, and our planet. From the handshake that started our very first...


  • Toronto, Canada The Kraft Heinz Company Full time

    Description As a key strategic business partner and consumer insights subject matter expert for the Global Disruptive Innovation team, you will have the opportunity to directly impact growth for our global brand portfolio. This person will lead the consumer and marketplace learning agenda across brands and channels to identify innovation opportunities...


  • Toronto, Canada McCain Foods USA, Inc. Full time

    **Position Title**:Consumer & Operator Insights Intern - Toronto, Ontario - May 2023 **Position Type**: Temporary - Full-Time **Position Location**:Oakbrook Terrace **Requisition ID**: 20118 Potatoes. French Fries. Taters. You love them, we make them. In fact, we make 1/3 of the world’s frozen potato products and if you have eaten fries this week,...


  • Toronto, Canada McCain Foods Full time

    **Position Title**: Consumer & Operator Insights Intern - Toronto, Ontario - May 2023 **Position Type**: Temporary - Full-Time **Position Location**: Oakbrook Terrace **Requisition ID**: 20118 Potatoes. French Fries. Taters. You love them, we make them. In fact, we make 1/3 of the world’s frozen potato products and if you have eaten fries this week,...


  • Toronto, Canada CONSUMER & SMBMARCHÉ CONSOMMATEUR & PME Full time

    Req Id: 401191 At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content - we advance how Canadians connect with each other and the world. If you’re ready to bring game-changing ideas to life and join a community that values, professional growth and employee wellness, we want you on...


  • Toronto, Canada Subway Full time

    **Region**: Toronto, Canada Ready for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there. Why Join Us? At Subway, “better” is baked into our DNA. We are a brand that believes in continued improvementin our lives, our businesses, and our planet. From the handshake that started our very first...


  • Toronto, Canada Subway Full time

    About the Role : We have an exciting opportunity to support our Marketing & Culinary team as a Temporary Consultant- Consumer Insights based in Canada. The Temporary Consultant- Consumer Insights 7-month role covering for a maternity leave will be tasked with being the impartial voice of the consumer by providing actionable insights that help guide brand...


  • Toronto, Canada Loblaw Companies Full time

    Referred applicants should not apply directly to this role. All referred applicants must first be submitted through Workday by a current Loblaw Colleague. Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of...


  • Toronto, Canada Loblaw Companies Full time

    L’utilisation du masculin à pour but d’alléger le texte Venez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la confiance et l'établissement de liens sont valorisés - alors que nous façonnons l'avenir du commerce de détail au Canada, ensemble. Notre position unique en tant que l'un des plus grands...

  • Sr. Product Manager

    2 weeks ago


    Toronto, Canada The Kraft Heinz Company Full time

    Description Get a peek into life here at Kraft Heinz through our and channels! Sr Product Manager - Digital Experience at a glance... The product team owns the end-to-end outcomes for digital products that drive consumer engagement. They unite design, engineering, marketing, and data to deliver on outstanding experiences that exceed user...


  • Toronto, Canada Mondelēz International Full time

    **Job Description**: **Are You Ready to Make It Happen at Mondelēz International?** **Join our Mission to Lead the Future of Snacking. Make It With Pride.** You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer...


  • Toronto, Canada CIBC Full time

    We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are...


  • Toronto, Canada CIBC Full time

    We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are...

  • Sr. Account Manager

    4 weeks ago


    Old Toronto, Canada Dentsu International Full time

    Our mission is toDrive Business Performance.We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation...

  • Sr. Account Manager

    4 weeks ago


    Old Toronto, Canada Dentsu International Full time

    Our mission is toDrive Business Performance.We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation...