Marketing Campaign Manager

4 weeks ago


Canada 1Password Full time

We all have important information we need to manage, and protecting it should be easy. Over 100,000 businesses and millions of people log in to 1Password to unlock smart, simple access to everything they care about. Our vision is to create a safer, simpler digital future for everyone, and our culture values simplicity, honesty and a human-centric approach to solving problems. Come help us unlock peace of mind so everyone can stay safer online.
The Marketing team is looking for a seasoned and creative Sr. Campaigns Marketing Manager to define the marketing strategy for driving awareness and creating demand for 1Password’s SMB segment. You will apply your campaign leadership experience to design new campaigns, including audience definition, persona-oriented messaging development, buyer journey mapping, content planning, and channel and tactic mix design. You will work cross functionally with Product Marketing, Growth and Sales leaders to learn about the pain points faced by our SMB buyer and bring campaigns to life that reach our buyer at the right place and time with the strongest messaging that positions 1Password as the optimal solution. Marketing-sourced leads and pipeline will be your ultimate measure of success.
This is a remote opportunity within Canada and the US.
7+ years of B2B campaign management experience or related with a preference for experience in a SaaS or startup environment.
~ Proven track record of growing revenue for a SaaS or high growth business using a customer-centric and data-driven approach.
~ Excellent interpersonal skills with a demonstrated experience with managing and influencing stakeholders at varying levels, leading large cross-functional forums to align teams to marketing milestones, and guiding stakeholders to deliver against our goals.
~ Excellent organizational and project leadership skills with a proven success in B2B campaign strategy, framework, development, and execution.
~ Demonstrated experience developing integrated programs that leverage webinars, content, web, social, PR, email, outbound, chat, and paid.
~ Demonstrated experience with creating and delivering presentations to executive-level stakeholders.
~ Excellent problem-solving skills with a demonstrated ability to identify potential project risks and develop effective mitigation strategies.
~ Be accountable for the strategy, development, execution, and optimization of omni-channel campaign plans aligned to 1Password's strategic objectives and marketing goals.
Partner regularly with sales leadership on strategies to hit pipeline targets, including optimizing current programs, providing outbound toolkits, ideating web experiments and measuring success of those programs.
Collaborate with stakeholders across the organization to build prescriptive segment-specific persona-based messaging and buyer journeys as the foundation for campaign strategy.
Collaborate with PMO leadership to develop workback schedules and marketing calendars. Work cross-functionally with senior leaders across Product Marketing, Corporate Marketing and Growth, to prioritize business opportunities and deliver efficient campaign plans.
Ensure clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance for campaigns.
Establish channel mix per program, write briefs and effectively communicate plans with all stakeholders and marketing leadership.
Partner with Marketing Analytics to ensure all marketing campaigns and programs have KPIs and measurement plans. Utilize insights to identify risks, challenges and opportunities for improvement.
Foster cross-functional relationships with sales, support, product, and customer experience that drive greater impact of campaign initiatives.
Craft and leverage person-based messaging and buyer journeys as the foundation for campaign plans.
Mentor campaign marketing team members, contributing to the ongoing development and training of the team.
The Annual base salary for this role is between $114,000 USD and $155,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
The Annual base salary for this role is between $108,000 CAD and $146,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
We’re always looking for new ways to support our team members, but here’s a glance at what we currently offer:
Wellness spending account
Generous PTO policy
Employee stock option program for all full time employees
Retirement matching program
Training budget, 1Password University access, and learning sessions
Free 1Password account (and friends and family discount)
Flexibility and community
Fully remote environment
We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Accommodation is available upon request at any point during our recruitment process. Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.
dba 1Password, 1Password, we, us, or our), your information is stored in Lever, in accordance with Lever's Service Privacy Notice . Candidates may also optionally choose to self-identify their race/ethnicity, gender identity, sexual orientation, age, and disability. These answers will help us evaluate our diversity and belonging efforts. You do not have to answer these questions—your answers will not be linked to your name or job application, will not be visible to the hiring manager reviewing your application, and will in no way affect your job application. If you have any questions about the collection or use of this information, please contact dpo@1password.com ] or through 1Password Support .
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