Email Marketing Campaign Manager

3 weeks ago

Canada MASS (Marketing Automation Service and Support) Full time

**PRIMARY RESPONSIBILITIES**
- Conduct thorough analysis of campaign performance, providing insights and recommendations for improvement.
- Monitor, measure and report the effectiveness of campaigns and other marketing initiatives against success metrics
- Generate high-impact ideas and suggestions for reaching audience with resonant messaging
- Obtain a thorough understanding of each client's market, audience, products, and competitive differentiators to develop recommendations aimed at increasing brand awareness and named account engagement
- Use customer data such as web-behavior to drive campaign themes with a focus on content personalization.
- Constantly look for ways to improve overall programs through new technology, tools, partners, trends, and best practices.
- Effectively communicate with clients, managing expectations and ensuring client satisfaction.
- Other projects, assignments and tasks as may be assigned

**REQUIRED EXPERIENCE**
- Required B2B environment experience.
- Excellent communication and presentation skills
- Strong knowledge of market research, surveys, and data analytics
- Proficient in data analytics to determine important data and be able to suggest improvements.
- Hands-on experience in marketing automation platforms.
- Hands-on experience with marketing software and analytic tools such as Google Analytics, Tableau, Eloqua, HubSpot, Web Trends, etc. - Excellent written communication skills.
- Effective client communication, project management skills and exceptional attention to detail.

**EDUCATION**
- Bachelor's degree (or equivalent) in marketing, communications, or related field

**SKILLS, COMPETENCES & BEHAVIOURS**
- Technical expertise with a solid ability to stay current with industry trends and provincial and federal privacy legislative policies and changes.
- Strong analytical and problem-solving skills.
- Growing ability to communicate and present effectively to others.
- Strong organizational skills and the ability to effectively deliver projects and services.
- Capable of multitasking within a fast-paced demanding environment.
- Strong commitment to professional client service excellence.
- Good interpersonal skills and a demonstrated ability to work effectively with others in teams.
- Confident with the ability to establish trust within the team.
- Solid knowledge transfer skills.
- Detail and results-oriented; able to balance multiple priorities and work under tight deadlines.
- High eagerness to learn and grow.
- Positive attitude combined with the desire to contribute to the success of MASS Engines.
- Alignment and commitment to demonstrating MASS' core values of Growth Mindset, Passion, Challengers, Teamwork, and Integrity.
- Willingness to work extended hours to ensure that projects are completed, as needed.

**WORKING CONDITIONS**
- Professional services office environment
- Using a computer keyboard, monitor and mouse for extended periods of time
- Travel within Canada and USA may be required for events: 20%

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