Senior Manager, Brand Marketing

4 weeks ago

Toronto ON, Canada Canadian Imperial Bank of Commerce Full time

Senior Manager, Brand Marketing page is loaded Senior Manager, Brand Marketing Apply locations Toronto, ON time type Full time posted on Posted 2 Days Ago job requisition id 2411254

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you’ll be doing

You will have a primary focus on the strategic development and implementation of Brand-related initiatives, overseeing execution of brand advertising campaigns and initiatives supporting bank innovations. As the Senior Manager, Brand Marketing you will work closely with our agency partners, consumer insights, digital innovation & marketing and media teams to turn data, insights and analytics into go-to-market strategies that support key strategic pillars of the CIBC brand. 

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

How you’ll succeed

  • Brand Marketing Expertise – As Brand advertising lead within Marketing Communications, you will lead the planning, development and execution of integrated marketing campaigns supporting the CIBC brand, key strategic pillars, and CIBC’s digital innovations. You will participate in brief development, lead the briefing process to creative and media agency partners, and lead a cross-functional team of agencies, internal channel partners, research and performance teams in bringing brand campaigns to market.
  • Leadership – Provide leadership on the Brand team, influencing both internal and external partners as you deliver Mass Brand Campaigns & strategic work. You will help foster employee commitment to the organization, championing CIBC’s mission, vision and values. You will setting appropriate context when coaching to ensure that individuals’ roles support the achievement of CIBC overall goal and build team and individuals by providing development opportunities and mentorship.
  • Marketing Strategy and Delivery – Your primary goal is driving breakthrough and increasing consideration levels for CIBC with Canadians, and will keep a close eye on brand health and brand attribute growth progress. As part of this role, you’ll have strong hands-on experience in the development and delivery of integrated campaigns (direct, online and mass disciplines) and thrive on driving business results through strong strategic insight, client focus and executional excellence.

Who you are

  • You can demonstrate experience in marketing/advertising, preferably with agency, financial services or telco (6 + years). It’s an asset if you come with a University Business/Marketing degree.
  • You're driven to succeed. You are motivated by accomplishing your goals and delivering your best to make an impact.
  • You engage with your heart and mind. You care about people and understand different perspectives. You listen and learn from the experiences of others.
  • You act like an owner. You thrive when you're empowered to take the lead, go above and beyond, and deliver results.
  • You're driven by collective success. You know that collaboration can transform a good idea into a great one. You understand the power of an inclusive team that enjoys working together to bring a shared vision to life.
  • Values matter to you . You bring your real self to work and you live our values - trust, teamwork, and accountability.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

  • We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

  • Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

  • We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

  • CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com

  • You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit .

  • We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 33rd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Analytical Thinking, Brand Development, Brand Management, Campaign Development, Long Term Planning, Marketing Communications (MarCom), Project Management, Retail Marketing, Strategic Relationships, Teamwork

At CIBC, we are in business to help our clients, employees and shareholders achieve what is important to them. Our ability to create value for all CIBC stakeholders is driven by a business culture based on common values: Trust, Teamwork and Accountability.

Working with CIBC makes you a part of a work environment committed to our clients, employees and communities - a place where you can excel.

Every day, our 44,000 employees help our clients achieve their financial goals, because what matters to our clients, matters to us. #J-18808-Ljbffr

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