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Marketing and Brand Manager
4 weeks ago
We are seeking a highly motivated and experienced Marketing Manager to join our team
Responsible for the development and execution of marketing plans in assigned category portfolio to achieve brands objectives as well as organizational goals.
Analyse the marketing intelligence and trends of the assigned category portfolio.
Marketing and Brand Management:
Develop and implement marketing strategies for the growth of the brands in the assigned category portfolio to achieve the organisation’s goals. Continual assessment of the brand’s health and report to OM management periodically.
Manage assigned category brand portfolio for the marketing perspectives, include but not limited to managing/formulating brand positioning, strategic and tactical planning, market analysis for the assigned category brand portfolio.
Supervision of brand related external communication related to assigned category brand portfolio and channels and ensure completion or delegation of any marketing executions across all sales channels. (pricing, trade marketing ROI analysis, margins).
Work closely with Sales, Trade Marketing and Asian Inspirations team to achieve annual purchase/sales targets.
Monitor and provide insights to competitors’ activities (including but not limited to sales, promotional and pricing activities), market and category trends to enable the management to make sound decisions.
Assist Senior Manager in portfolio planning. Include but not limited to market research, product planning and facilitate new product development.
Manage and coach a team of marketing professionals.
Foster good working relationships with strategic brand partners.
Perform other tasks assigned by Senior Manager as required
Fluency in spoken and written English and Chinese (preferred)
We are seeking a Marketing Manager to join our team in Mulgrave
Marketing - Brand Management
Full-time
Marketing Manager
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