Brand Specialist

Found in: Jooble CA O C2 - 2 weeks ago


Ontario, Canada Harry Rosen Inc Full time

Brand Manager
Full Time, Permanent
Central Office (77 Bloor St. Hybrid Role, Remote and In-Office
Harry Rosen is a retailer of fine quality menswear with store locations across Canada. We have been specializing in luxury menswear for over 70 years and have been officially recognized as one of Canada’s Best Managed Companies. 
As the leading high-end men’s wear clothier in Canada, Harry Rosen has an exciting and challenging opportunity for a Brand Manager, who will be responsible for Harry Rosen, E Zegna and the Harry’s Outlets. Assist in the development of brand strategy for all store banners, owned brands, and assigned brand marketing initiatives 
Write and manage marketing briefs that deliver multi-channel, full-funnel, customer-centric campaigns 
Lead designated integrated marketing plans and campaigns, from conception to execution 
Collaborate with freelancers, media partners and internal teams on media strategies that leverage owned, earned and paid media 
Develop marketing innovation to surprise and delight our customer 
Partner with the data analytics team to set, monitor, and measure marketing KPIs 
Champion development and use of customer personas and segmentationin marketing strategies 
Analyze customer outcomes and sales reports by division, department and brand 
Assist with the planning, development and communication of the marketing calendar 
Align sales planning and promotions with the marketing calendar 
Assist in the development of integrated marketing plans by collaborating with cross-functional teams 
Identify opportunities to improve marketing process 
Assist with seasonal department budget planning 
Responsible for monthly forecasting, ongoing billing and tracking of all assigned expenses
Develop plans to generate brand PR and earned media 
Manage relationships with PR agencies and/or freelancers to drive PR strategies 
Drive key messaging that reaches our consumers through third party channels that support with the communications of marketing and brand strategy 
Partner with the store operations and visual merchandising teams to develop best-in-class in-store marketing communications 
Manage team engagement, development, and succession planning. 
Establish performance standards and lead by example. 
Demonstrated experience in managing external media planners and buyers, and creative teams
~ Excellent relationship building skills
~ Working knowledge of digital media and technology
~ Knowledge of the fashion/retail industry an asset

Pension and Group RRSP Programs that grow with you
A culture that is rich and diverse fostered through an internal Diversity Equity and Inclusion Council
We’ve been officially recognized as one of Canada’s Best Managed Companies and among the top 10 Corporate Cultures in Canada. To support this level of success, we look for candidates who are driven to succeed at all levels. Our business is based on fostering confidence, and our Associates shape the day-to-day experiences that help our customers look and feel their best.

We have been specializing in luxury menswear for over 60 years and our commitment to personable and detail-oriented service has made us one of the most highly regarded men’s clothing retailers in the world.
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