Brand Specialist

Found in: Jooble CA O C2 - 1 week ago

Ontario, Canada Pernod Ricard España SA Full time

Brand Manager –Tequila
Terms of Employment: Full-time / Permanent
Eligible for discretionary bonuses and/or salary increases in accordance with company policy.
Eligible for Long-term Disability
Eligible for Defined Contribution pension plan
Eligible for Life Insurance
Eligible for Medical and Dental coverage
Eligible for EAP
Corby’s portfolio of owned brands include some of the most renowned brands in Canada, including JP Wisers, Canadian Whisky, Lamb's Rum, and Polar Ice Vodka. Corby distributes leading Pernod Ricard international brands such as ABSOLUT Vodka, Chivas Regal, Glenlivet, Ballantine’s Scotch Whiskies, Jameson Irish Whiskey, Beefeater Gin, Malibu Rum, Kahlua Liqueur, Mumm Champagne, Jacob's Creek, Wyndham Estate and Stoneleigh wines. 
We were named one of Canada’s Best Workplaces for 7 years by The Great Place to Work Institute Canada, based on employee survey results and an audit of workplace excellence and people management practices.
This is a Brand Management role on the dynamic Tequila portfolio This portfolio consists a diverse mix of top-priority brands with high ambitions:
- New Brands : Newly acquired Codigo Tequila, brought in with high expectations to disrupt their categories as ultra-premium lifestyle brands.
- Core Tequila Brands : Ultimate craft brands and bartender favorites Altos tequila and Del Maguey mezcal, scaling up in the 3rd biggest agave market in the world.
Reporting to the Senior Brand Manager, the responsibilities of this role will include:
Developing annual strategic plans to deliver continued growth, both brand equity and commercial, by localizing global brand visions and developing local brand positionings where needed
Developing and implementing communication campaigns, promotions and public events delivering on the brands’ key equity challenges to recruiting new consumers
Building a robust innovation pipeline through careful product introduction planning, working cross-functionally with the brand owner, sales, finance and logistics to ensure a commercially viable product and a solid route to market
Keeping the portfolio top of mind internally and building quality and trusting relationships at all relevant levels of the organization, as well as across functions and regions, through strong interpersonal skills, integrity, influencing skills and delivery
Analyzing both commercial and brand health data to complete monthly business performance reports translating insights into action
Prepare or oversee preparation of contracts.
Oversee program development of Ambassador-led activations relevant to brand portfolio 
This exciting role requires a dynamic and experienced Brand Manager with a strong marketing and analytical background, a demonstrated ability to strategize and execute multi-channel marketing programs and the entrepreneurial mindset to scale brands from the ground up and disrupt their categories.
A passion for managing complex contexts is required, ensuring brand plans are rooted in insights and delivering on brand and commercial priorities to ensure business impact.
~ A university degree in business, marketing, public relations, communications, or a related discipline is required, Masters degree preferred
~4+ years of alcohol beverage marketing experience
~ Prior experience developing and bringing to market new product innovation with familiarity of Stage Gate process
~ Experience delivering presentations to both large audiences as well as in executive settings Strategic vision to ensure consistent plans that will deliver long-terms business priorities
~ An entrepreneurial mindset and creative problem-solving skills
~ 2+ years of International work experience
~ Experience working with relevant software systems (JDE, Power BI, Concur) and consumer insight tools (Prime, Numerator, ACT)

We welcome and encourage applications from individuals from all groups, including aboriginal, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, sexual orientation, creed, family status, national origin, age, and gender.
Should you require accommodation during any phase of the recruitment process or wish to view our accommodation policies, please contact the Human Resources Department For Ontario Applicants, our practices are in compliance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code.
2 worldwide producer of wines and spirits with consolidated sales of €8,448 million in FY20.
Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets.

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