Creative Digital Content and Media Specialist
1 month ago
- Lead the design, copywriting, and rollout of captivating content tailored for diverse social media platforms includingTwitter, Facebook, Instagram, LinkedIn, and YouTube
- Create engaging videos and graphic presentations for online and live eventsusing archival, b-roll and original video
- With cross-team support, assist with virtual and in-person events, including livestreaming, comment moderation, photography and video recording, as needed
- Design and execute a social media strategy to support multiple and diverse campaigns
- Through digital channels, raise awareness about the work of the SLF’s community-led partner organizations
- Create and maintain a social media calendar with the flexibility to respond to new opportunities.
- Identify opportunities, trends and best practices to expand the foundation’s reach and engagement of current and potential supporters
- Monitor social media channels of partner organizations, and allied and like-minded organizations
- Liaise directly with SLF colleagues, partner organizations in sub-Saharan Africa, and SLF donors and supporters to source impact stories, quotes, and photo and video
- Lead the creation and execution of paid social media ad campaigns that drive goals including awareness, web traffic, and newsletter sign-ups; manage the budgets of those campaigns
- Measure, optimize and report on performance of the foundation's social media channels
- With cross-team support, help design, build, and deploy the foundation's emails related to fundraising, marketing, and other activities
- With support from the Senior Database Manager, implement email marketing best practices, including segmentation, and Mailchimp list maintenance
- Design and build the foundation's digital donation modules using the AKA Raisin platform
- Monitor and report on website performance and collaborate with an external consultant on Google Ads strategies
- With the Graphic and Web Designer, maintain the foundation's photo and video database
- Creativity, accuracy and an eye for detail
- Application of a deep commitment to anti-colonialism and anti-racism through visual and written communications approaches, as well as to continuous learning
- Social Media expertise, including the creative design and execution of engaging multi-channel content that develops relationships, drives website traffic, and inspires audiences to support the foundation's work
- Excellent storytelling and writing skills, with a focus on micro-content such as social posts, subject lines, and event invitations
- Demonstrated design know-how and familiarity with Canva; experience working within brand guidelines
- Ability to create and edit video editing using Premiere Pro or other video editing software, both for quick reels and longer content
- Experience creating, reporting on and running paid social media advertising campaigns
- Experience using Mailchimp and Sprout Social, or other social media publisher
- Knowledge of email marketing best practices including AODA and CASL
- Experience with WordPress, Google Ads and SEO and basic HTML are all strong assets
- Familiarity with Blackbaud Raiser's Edge NXT is an asset
- Ability to work effectively on a small, nimble, deadline-driven team with high levels of collaboration as well as independent work
- 4 weeks vacation, sick and personal days
- Comprehensive benefits package (health, dental, vision)
- Competitive wages; The SLF is certified by the Ontario Living Wage Network
- Hybrid remote work schedule and flexible hours to promote employee wellbeing
- Top-up for maternity/parental leave and sick leave
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