Social Media
3 weeks ago
Social Media & Content Specialist (Contract)
Our client, IG Wealth Management is looking for a Social Media and Content Specialist to join their fast paced, highly collaborative and growing Brand Team. If you have a passion for marketing, want a career in brand growth and customer acquisition, excel at managing multiple projects, and have a strong attention to detail, this is an exciting opportunity for you
This role has two primary areas of focus: leading the strategy and coordination of omnichannel social media content and supporting asset development for content initiatives. You will play a critical role in developing, executing, and reporting on a strategy for IG‘s social media channels. As part of the content role, you will manage content initiatives such as the weekly podcast, digital and print newsletters, on-hold messages, and article maintenance on IG.ca.
In this role, you will report to the Senior Manager, Brand Strategy and work closely with the Senior Manager, Mass Affluent Content Strategy & Client Experience. This role will expose you to a broad range of projects and you will work with many different functions within the organization.
This is a 6-month contract and a great opportunity to get your foot in the door of one of Canada’s Top 100 Employers of 2024
Key ResponsibilitiesAs a Social Media and Content Specialist you will:
Manage Social Media operations for the IG Wealth Brand:
- Work with the digital team to implement a social media strategy across all social channels like Facebook, Instagram, LinkedIn, and YouTube.
- Create social content by leveraging longer form content for key projects such as quarterly review, federal budget, and observances.
- Lead day-to-day social media activities including managing and implementing social calendars.
- Interact with prospects and clients to develop an engaged social community.
- Analyze performance and make recommendations monthly to improve ongoing strategy and tactics.
- Identify trends and areas of opportunity through social chatter to positively impact the client experience.
Facilitate content operations:
- Lead the creation, distribution, and promotion of the weekly podcast on IG.ca and social channels.
- Work with the web publishing team to update article content on IG.ca.
- Manage the content for client newsletters both digital and print.
- Update client communications such as on-hold messages and TV screens.
To be successful in this role, you should have:
- At least 1 year of experience managing social media accounts.
- A demonstrated ability to engage with social media audiences and improve engagement.
- An education background in marketing, communications or a similar field.
- An ability to self-motivate and prioritize time-sensitive deadlines.
- Experience with Facebook, Instagram, LinkedIn and Youtube.
- Experience with Hootsuite, Canva and Brandwatch is an asset.
- Bilingual English-French is preferred.
IG Wealth Management, part of IGM, is a leading Canadian financial services company specializing in wealth management solutions. With a legacy spanning nearly 100 years, IG offers a comprehensive range of products and services tailored to meet the diverse needs of its clients. Their offerings include investment management, financial planning, retirement planning, tax planning, estate planning, and more.
IG prides itself on its team of experienced financial advisors who provide personalized advice and guidance to help clients achieve their financial goals. As a trusted and respected institution in the industry, IG is committed to delivering innovative solutions and superior customer service to its clientele across Canada.
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