Digital Content Specialist

2 months ago

Toronto, Canada Pet Card Full time

iFinance Canada, recently acquired by Iceberg Finance, is a company offering personal loans mainly in the medical field. It lends to consumers across Canada through its vast network of service providers and merchants, including thousands of medical, dental and veterinary clinics. Following this acquisition, the Iceberg Finance group finds itself amongst the 10 largest lenders in Canada in the specialized financing sector.

Our mission is to offer innovative and flexible financing solutions adapted to the changing and specific needs of our consumers and our business partners. We are recognized for our professional services and innovative approach.

**Your role?**

As a Digital Content Specialist, you'll be at the forefront of our online presence, shaping the way our brand connects with the world. Your role is dynamic and multifaceted, encompassing everything from content strategy and creation to engaging with our vibrant community across various social media platforms.

**Responsibilities**:

- Craft and execute captivating content strategies tailored to each platform, ensuring our brand shines through in every post.
- Capture stunning visuals and tell compelling stories through your content, showcasing the essence of our brand and captivating our audience's imagination.
- Seamlessly schedule and manage content across a multitude of platforms, including Instagram, TikTok, Facebook, LinkedIn, Snapchat, and YouTube.
- Engage with our community, sparking conversations, responding to inquiries, and fostering genuine connections that elevate our brand.
- Stay ahead of trends and insights, adapting our strategies to stay relevant and maximize our impact in the ever-evolving social media landscape. Collaborate closely with our marketing team to align our social media efforts with our overarching brand objectives and ensure consistency in our messaging and tone.

**What We're Looking For**:

- Proficiency in using various social media platforms and their unique features, along with a deep understanding of audience behavior. (LinkedIn, Instagram, Facebook, TikTok, Pinterest, YouTube, Twitter)
- A creative visionary with a passion for storytelling and a keen eye for detail.
- Proficiency in content creation, from shooting and editing to crafting compelling copy that resonates with our audience.
- A deep understanding of social media platforms and their unique nuances, coupled with the ability to tailor content for each platform effectively.
- Comfortable behind the camera and adept at creating original, captivating content that inspires and engages.
- Ability to create compelling copy that resonates with our target audience.
- A proactive mindset and the ability to juggle multiple projects seamlessly, while maintaining impeccable attention to detail. Hands-on experience with content creation tools such as Canva, Adobe Creative Suite, or similar software.

**Why you would love to work at iFinance / Iceberg**:

- A collaborative, highly passionate and team focus culture
- Hybrid work model (3 days in office per week)
- Superior benefits including extended health care
- RRSP program with company match
- A new vibrant office environment in Toronto
- 1 hour lunch paid every day

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