Senior Partner Marketing Manager

3 weeks ago

Canada Socotra, Inc. Full time

is the leading provider of cloud-based software that delivers a broad array of compliance solutions related to sales tax and other transactional taxes.
We are seeking a highly motivated, experienced Senior Partner Marketing Manager to join our team. 
This role will be based in Ontario and will remain 100% remote.
It is the most exciting time to join the Partner Marketing team at Avalara With the recently launched Partner Program and the growth of our partner ecosystem, the partner marketing opportunities are endless. This Senior Partner Marketing Manager has the opportunity to bring tremendous impact and innovation to Avalara. This role is extremely strategic, requires exceptional planning and executional skills, as well as advanced communication and interpersonal skills. This role is partner-facing and presents the opportunity to truly own driving a new phase of partnership marketing at Avalara. 

Be the strategic owner of the partner marketing plan with key Avalara partnerships, with the goal to drive MQL's, revenue growth and partnership success
Develop custom co –branded go-to-market strategies for key partners and execute on all elements of the demand mix, including (but not limited to) content marketing, social media, webinars, email campaigns, digital advertising, and  events. ​
Establish shared goals, quarterly calendar, marketing commitments with key named partnerships ​
Build strong relationships with marketing counterparts and key stakeholders - both internal and external ​
Coordinate campaign strategy and execution with key cross-functional internal Marketing contacts
Measure and deliver positive ROI on major marketing programs as per goals and objectives and regularly share performance of programs and activities with key stakeholders and partners
Support business critical processes such as managing budget, comprehensive co-marketing calendar, quarterly plans, QBR's and update meetings (internal and external)

5-7 years of partner marketing experience, B2B preferred
~ Strategic Thinking: Ability to develop and execute a comprehensive partner marketing strategy aligned with overall business goals.
~ Relationship Management: Strong interpersonal and relationship-building skills to effectively collaborate with partners, understand their needs, and foster mutually beneficial relationships.
~ Marketing Expertise: In-depth knowledge of marketing principles, including campaign development, branding, and messaging, to create effective joint marketing initiatives with partners.
~ Analytical Skills: Proficiency in data analysis to measure the effectiveness of marketing campaigns, track key performance indicators (KPIs), and make data-driven decisions.
~ A deep understanding of the industry, market trends, and competitive landscape to stay ahead of industry developments and identify new opportunities for partnership.
~ Adaptability: Flexibility and adaptability to thrive in a dynamic and fast-paced environment, especially as partner landscapes and market conditions evolve.
~ We’re building cloud-based tax compliance solutions to handle every transaction in the world. Nearly every time you make a purchase, physical or digital, there’s an accompanying unique and nuanced tax compliance calculation. The logic behind calculating taxes — the rules, rates, and boundaries is a global, layered, three-dimensional mess of complexity, with compliance dictated by governments and applied by every business, every day.
Avalara works with businesses of all sizes, all over the world — from corner stores to gigantic global retailers — to calculate tax accurately and automatically, at speeds measured in milliseconds. That’s a massive technical challenge, in terms of scale, reliability, and complexity, and we do it better than anyone. All qualified candidates will receive consideration for employment without regard to race, colour, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.
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