Product Manager

4 weeks ago

Toronto ON, Canada Aviron Full time

Aviron , a standout Y-Combinator-backed company, transforms fitness through its innovative game-based workout equipment, pioneering the future of fitness entertainment. Y-Combinator, renowned for nurturing groundbreaking startups like Airbnb, Dropbox, and Instacart, has been instrumental in Aviron's journey. With an infusion of $23.5M USD in funding, we're catapulting towards exponential growth, outpacing the competition with double-digit growth annually since our inception.

Founded on the principle of making fitness engaging through advanced gaming technology, Aviron is more than just a product; it's a vision to revolutionize how our community stays motivated. Our unique approach combines the thrill of gaming with the benefits of physical exercise, crafting an experience that's not only effective but truly enjoyable.

Proudly backed by SamsungNext and the co-founder of Oculus among other esteemed investors, Aviron has swiftly scaled since launching in 2018. Our success stems from a distinct product that stands out in the connected fitness space, making a tangible difference in people’s health and fitness levels. Our commitment to authenticity and community is reflected in our marketing; we exclusively feature real Aviron members, fostering a genuine, supportive, and positive environment.

We invite you to explore our community and witness the impact of Aviron firsthand.

Aviron is right for you if:

  • You thrive in a high-bar setting that champions personal and professional growth (*with a personal education allowance).
  • You appreciate a meritocratic, streamlined organization without the office politics.
  • Self-driven, you're geared to deliver outstanding results swiftly.
  • You prefer owning projects from start to finish, supported by necessary resources.
  • You're driven by making a tangible impact and witnessing growth from your contributions.

As the Product Manager for Content at Aviron, your primary role will be to enhance user engagement and retention through the curation and selection of compelling workout content. You will be pivotal in determining the types of content that resonate most with our users, driving higher engagement and platform utilization. Collaborating closely with various teams, you will guide the direction of our content strategy, ensuring that the workout offerings align with our overarching vision and effectively contribute to a captivating and motivational user experience. Your focus will be on identifying and integrating workout content that not only appeals to our user base but also fosters an engaging and interactive fitness journey.

This is a hybrid role, on-site 2-3 days a week in our Toronto office.

Reporting into the Senior Product Manager, the Product Manager will be responsible for the following but not limited to:

  • Drive the product and business-planning process across cross-functional teams of the company.
  • Lead the discovery process by conducting customer interviews, surveys, and data analysis.
  • Develop and iterate on customer journey maps to optimize user engagement and retention.
  • Assess current competitor offerings, seeking opportunities for differentiation.
  • Develop, implement, and maintain production timelines across multiple departments.
  • Appraise new product ideas and strategize appropriate to-market plans.
  • Collaborate with engineering & data teams to bring features from concept to launch.
  • Monitor and report on key performance metrics.
  • Maintain up-to-date knowledge of fitness industry trends and competitor offering.
  • Work collaboratively with Engineering, Marketing, Legal and UX teams on cutting-edge technologies.
  • Evaluate user engagement metrics segmented by customer persona to identify potential product enhancements and opportunities.
  • Synthesize user analytics. Benchmark data, and fitness expertise to develop tailored workout regimens for our customer base.
  • Collaborate intimately with game design teams to refine the product's aesthetic and usability, applying proven industry methodologies for optimal user experience.
  • Other duties as assigned.

You may be a good fit if...

  • You have a strong affinity for the fitness sector, demonstrating both interest and understanding in how to make fitness experiences exceptional.
  • You excel at macro-level thinking while also being meticulous about the finer details.
  • You possess an innate ability to identify outstanding products and can champion new features using both evidence-based and intuitive arguments.
  • Your commitment to your product and team knows no bounds; whether it involves drafting detailed PRDs, quality assurance reviews, or getting to the core of user dissatisfaction.
  • You're skilled at transforming vague or conflicting information into concrete action plans.
  • Your communication style is both empathetic and exceedingly clear, ensuring you connect well with all stakeholders.

Necessary Qualifications:

  • Bachelor’s degree or equivalent practical experience.
  • 3+ years of experience working on technology-powered products, either as an associate product manager or product manager.
  • Able to work on site 2 days per week.
  • Ability to work some evening hours to collaborate with Dev team in Asia.
  • Demonstrated understanding of the techniques and methods of modern product discovery and product delivery.
  • Demonstrated ability to learn multiple functional areas of business – engineering, design, finance, sales, or marketing.
  • Proven ability to engage with engineers, designers, and company leaders in a constructive and collaborative relationship.
  • Exceptional analytical skills and data-driven mindset.
  • Excellent communication and leadership skills.
  • High attention to detail.
  • Ability to work in a fast-paced, agile environment.
  • Prior experience in the fitness industry.

Nice to have:

  • Background in UX/UI design highly preferred.

What we offer:

  • $5,000 annual education allowance. Because we care about your development and professional growth.
  • Unlimited Essential Days. Vacation days should be for just that, vacation. That’s why we have paid essential days to use for events such as personal appointments, mental health days, and more.
  • Employee Stock Ownership Plan. We want all our employees to have a piece of the pie. The Aviron pie.
  • Annual discretionary bonus. So all our employees can reap the rewards of a successful year and hard work.
  • Free rower. Row along with the Aviron community.
  • 3 weeks vacation. To just vacation however you’d like.
  • Team on-sites. We know remote work can feel, well, remote. That’s why we get our team together in our Toronto office 3x a year.
  • 100% employer paid benefits. Improving the health and happiness of our employees.

Aviron is an equal opportunity employer. We provide a safe and inspiring workplace where everyone is accepted an d has the opportunity to grow with us. If you require any accommodations, please let us know.

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