Sales & Event Manager

Found in: Jooble CA O C2 - 1 week ago

Cape Breton County NS, Canada Destination Cape Breton Full time

Put your sales talents and passion for events to work in promoting the #1 Island in North America
Imagine a dynamic career attracting events to Cape Breton Island-Unama’ki, one of the most spectacular places on the planet and a proven events destination. Imagine working in a creative, collaborative and supportive team in a hybrid work setting. If you fit that picture, you might be the right candidate to be the next Events Sales Manager at Destination Cape Breton.
 
The Events Sales Manager will perform sales and promotional efforts designed to attract incremental events – sporting, cultural and business – to Cape Breton Island-Unama’ki, with an emphasis on events that occur in the shoulder and winter seasons. This individual has a strong knowledge of sales and client cultivation principles and practices, with the ability to work within a fast-paced and dynamic environment, thriving on daily challenges.

Identify and manage accounts and achieve sales goals by building relationships with sport organizations, meeting and event planners, travel managers, national organizing bodies, procurement managers and third-party companies, locally, regionally and nationally in targeted markets.
Implement strategies and initiatives to generate future new event business that capitalizes on the destination’s inherent strengths and assets.
Educate and promote Cape Breton Island-Unama’ki as an event destination to potential clients.
Develop and maintain relationships with Cape Breton Island-Unama’ki event partners, including sport venues, cultural venues, meeting venues, accommodations and ancillary partners. 
Develop comprehensive action plans to accomplish the objectives of Events Cape Breton Island; update as needed according to market changes or other dynamics. 
Develop leads, correspondence, and follow-up through coordinated marketing efforts within Destination Cape Breton’s customer relationship management (CRM) platform.

Organize and execute familiarization tours, client events and trade shows in assigned markets.
Organize and schedule individual appointments on sales missions.
Travel for sales calls, industry tradeshows and membership organizations required throughout the year.
Perform sales prospecting, client development, lead production and maintenance of CRM; third-party leads).
Participate and generate new business lead opportunities through industry events/tradeshows, sales calls and networking.
Effectively manage individual travel budget and report all expenses in a timely and accurate manner within Destination Cape Breton policy guidelines.
Represent Cape Breton Island through active involvement in industry organizations (locally and out-of-market). Work closely with internal departments to deliver client-specific needs per event, including volunteer coordination, sponsor prospect recommendations and other market-specific needs.
Provide account updates, trip reports and sales activity reports to the Director on a regular basis.

Post-secondary degree, or equivalent, in a related field of study is preferred.
A concentration in sales and marketing management, event management and/or hotel/tourism/hospitality would be beneficial.
Knowledge of sales principles, processes, methods and practices.
Knowledge of client cultivation and account management methods and techniques to assess client/prospect viability and determine appropriate resources necessary to develop relationships and secure client’s business.
Knowledge of the events industry.
Flexible and able to adjust to changing conditions and circumstances.
Good working knowledge the Apple computing environment, Microsoft Office software, Google Calendar/Docs and the ability to learn new programs specific to the sales role. 
Must be available to travel as required to meet sales goals, including internationally if required.

To adhere to the Destination Cape Breton policies in all activities, and to actively promote the organization and destination wherever possible.
Benefits will include 3 weeks of vacation, a health and dental package and a matching RRSP program.

Equity, Diversity and Inclusivity:

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