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Digital Marketing Manager, Brand

2 months ago

Montréal QC, Canada In-Sport Fashions Inc Full time

Job Summary: The Marketing Manager will be responsible for developing and executing a comprehensive marketing strategy to promote our products, increase brand awareness, and drive sales. This role will oversee all marketing activities, including digital marketing, content creation, brand management, and partnerships. The ideal candidate is a strategic thinker with a passion for brand development and a proven track record in marketing.

Marketing Strategy: Develop and implement a strategic marketing plan that aligns with company goals and drives brand awareness, customer acquisition, and revenue growth.
Brand Management: Ensure consistent brand messaging across all marketing channels, maintaining the integrity of the brand and enhancing its market position.
Campaign Development: Plan, execute, and manage marketing campaigns across various channels, including digital, print, social media, and events.
Product Marketing: Work closely with the sales and product teams to develop marketing strategies for new and existing products, including pricing, positioning, and promotion.
Digital Marketing: Oversee all digital marketing efforts, including SEO/SEM, email marketing, social media, and content marketing. Utilize data analytics to optimize campaigns and improve performance.
Content Strategy and Creation: Develop and manage a content strategy that includes creating high-quality, engaging content such as blog posts, articles, videos, infographics, and social media posts. Ensure content is tailored to target audiences and aligned with the overall marketing strategy.
Content Distribution: Oversee the distribution of content across various platforms, including the company website, social media channels, email newsletters, and third-party sites, to maximize reach and engagement.
Content Calendar Management: Create and maintain a content calendar to ensure a steady flow of relevant and timely content that supports marketing campaigns and product launches.
Identify and develop partnerships with relevant organizations, athletes, and influencers to promote our brand and products.
Market Research: Conduct market research to understand customer needs, market trends, and the competitive landscape, and use insights to inform marketing strategies.
Event Management: Plan and coordinate marketing events, including trade shows, product launches, and sponsorships, to maximize brand exposure.
Budget Management: Develop and manage the marketing budget, ensuring efficient use of resources and maximizing ROI.
Team Leadership: Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance work environment.
Track, analyze, and report on the effectiveness of marketing campaigns, using data to make informed decisions and adjustments.

Bilingual in French and English.
~ Bachelor’s degree in Marketing, Business, Communications, or a related field.
~5+ years of experience in marketing, with a focus on the sporting goods industry or related sectors.
~ Proven experience in developing and executing successful marketing strategies and campaigns.
~ Strong understanding of digital marketing channels, tools, and best practices.
~ Experience in brand management, product marketing, and content creation.
~ Ability to work in a fast-paced environment and manage multiple projects simultaneously.
~ Proficiency in marketing software and tools, including CRM, email marketing platforms, and analytics tools.
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