Digital Sales and Marketing Coordinator

4 months ago

Montréal QC, Canada Cirque du Soleil Full time

**Digital Sales and Marketing Coordinator**

Sales, Marketing and Communications
- Permanent position**We were born from an eclectic troop of performers. Come live the experience of being yourself every day to create the extraordinary.**

***

**OUR MISSION**

At Cirque du Soleil Group, we cultivate the power of creativity and use the infinite potential within our group to deliver the best entertainment possible.

Cirque du Soleil Group is the world leader in the creation, production and distribution of live entertainment, producing more than 9,000 performances each year. We use our unique experience to create live entertainment that defies gravity and exceeds expectations. Our productions captivate people beyond borders and touch the hearts and minds of our fans in more than 65 countries and 450 cities around the world.

By producing original content like Cirque du Soleil, The Illusionists and the Blue Man Group, and by forging creative partnerships with the most iconic brands, such as Disney, Universal and Nickelodeon, we empower the world's boldest and most innovative artists and most beloved brands to reinvent the future of live entertainment. Together, we break rules, challenge conventions and create moments and we're proud of it

**YOUR MISSION**

As Digital Coordinator, Sales and Marketing you will be responsible for increasing the impact of digital marketing and generating revenue based on digital activities across Cirque du Soleil Group, in the Touring Shows Division (TSD). Reporting to the Senior Digital Director, you will help drive growth by creating a more sophisticated and centralized digital ecosystem that will serve all business units. In this role, you will be part of the digital media, online digital experience, data and analytics team for the digital and online businesses, while collaborating with cross-functional teams within the Brand, Sales and Marketing divisions

**The Digital, Sales and Marketing Coordinator will**:

- Actively participate in the conceptualization and implementation of all elements related to digital platforms (Google Analytics, CM 360, DV 360, SA 360).
- Follow the procedures in place the integration of the digital strategy into the respective divisional master plan
- Track key elements (e.g., data usage, reporting processes, platform optimization) for the effective deployment of the digital strategy
- Generate innovative ideas on Cirque du Soleil's current and future digital platforms, participate with teams to create digital marketing experiences that defy convention and move from a digital service approach to a revenue growth strategy;
- Work to establish a campaign data aggregation system to centralize information relevant to the successful execution of campaigns.
- Influence collaboration with the TSD marketing team, increase efficiencies by improving the digital program or product design infrastructure and build upon it, and contribute to the refinement of processes and practices to maximize box office sales;

- Collaborate in making digital channel decisions to optimize sales generation across divisions, and lead and coach team members to foster a more innovative, results-driven culture. Analyze key business information and provide actionable recommendations in a clear and concise manner that demonstrates understanding of business data and objectives.
- You will design, develop and launch new reports on business needs and performance to provide weekly, monthly and quarterly reports to the executive team.
- Implement and resolve issues with marketing tags/pixels via Google Tag Manager.
- Support ad hoc requests for marketing information.
- Measure the success of digital marketing campaigns, report on campaign analytics, and analyze large data sets to identify trends, root causes, and opportunities for business improvement.
- Utilize developer tool and various other testing methods to test pixels and marketing tags.
- Work closely with the digital agency to ensure all media channels are tracked accordingly and all tags and pixels are activated at all stages of the booking journey.
- Develop and execute an effective A/B testing strategy.
- Create trackable links through the internal URL builder to ensure all channels and tactics are tracked on Google Analytics.
- Work closely with our digital agencies to develop an effective media plan across multiple shows/projects.
- Identify, monitor and report on key performance indicators for website content and digital campaigns.
- A minimum of 2-4 years of experience in a similar role: software technology innovation and software development methodologies;
- Proven track record of successfully building compelling digital marketing products and infrastructure, with a demonstrated ability to drive revenue in fast-paced, high growth environments;
- Demonstrated ability to develop and deploy global digital approaches to transactional marketing that have a strong impact on customers and drive market share;
- Strong digital bu

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