Digital Marketing Specialist

4 weeks ago

Montréal, Canada Medisca Full time

Job Details

Description

Medisca is a global corporation with locations throughout North America, Australia, and Europe, that contributes to healthcare by leveraging strong partnerships that deliver customized solutions with an unwavering commitment to quality and innovation. Backed by 30+ years and a strong foundation in pharmaceutical compounding, Medisca is a business-to-business company that delivers comprehensive offerings by providing value, consistency, responsiveness, and loyalty. From pharmaceutical compounding products and services, to supply chain solutions, mixing technology manufacturing, analytical testing, IP licensing, to education services and more – Medisca delivers extensive solutions that leverages a strong network of partners committed to deeply caring about people. As  Partners in Wellness , Medisca offers an unfailing devotion to improving lives, across a multitude of needs and across a multitude of people.

The digital marketing specialist reports to the Digital Manager and is responsible for developing and managing engaging content for various digital marketing channels, including websites, social media, and email campaigns, to align with brand messaging and growth objectives. This role involves optimizing multi-channel digital marketing campaigns to boost brand awareness and engagement. The specialist will enhance user experiences across digital touchpoints, manage digital tools and platforms, and ensure content is culturally appropriate for different markets. The specialist will also utilize data analysis to track campaign performance, provide actionable insights, and support the integration of AI and machine learning into digital marketing strategies.

Responsabilities and duties

Content Creation and Campaign Management

Develop and manage engaging content for digital marketing channels, including website pages, social media, and email campaigns, ensuring alignment with brand messaging and growth objectives. Collaborate with both the digital and brand teams to ensure seamless coordination and execution of product and promotion launches. Collaborate with the design team to create visually appealing and effective digital assets. Manage website-content calendars, ensuring timely delivery of content across all digital platforms. Assist in the planning, execution, and optimization of multi-channel digital marketing campaigns. Support the development and execution of social media strategies to increase brand awareness, engagement, and growth on platforms like LinkedIn, Facebook, Instagram, and Twitter.

User Experience and Digital Tools

Take ownership of UX responsibilities, working to enhance the user experience across all digital touchpoints, ensuring a seamless and engaging journey for users. Design user-friendly interfaces, improve user experience, create wireframes and prototypes, and conduct usability testing. Serve as the point of contact for IT when rolling out new internal systems or tools, managing the UX/UI aspects and coordinating with the design team for UI elements. Conduct user research and usability testing to inform design decisions and improve digital experiences. Manage digital tools and platforms, including CMS, ensuring optimal functionality and performance. Ensure content is culturally and linguistically appropriate for different markets, manage translation and localization of digital assets.

Data Analysis and Innovation

Track and analyze the performance of digital organic content and paid media campaigns using analytics tools. Provide regular reports on key metrics, identifying trends and areas for improvement. Experiment with new digital tools and technologies, recommending implementations that could enhance efficiency and effectiveness. Support the integration of AI and machine learning technologies into digital marketing strategies.

Sharing & Learning

At Medisca, we encourage an atmosphere of peer-to-peer sharing & learning where everyone can feel safe to share & challenge ideas, voice concerns, identify ways to improve and develop personally.

Qualifications:

Bachelor’s degree in Marketing, Business, Digital Media, Communications, or a related field. 3-5 years of experience in digital marketing, with a focus on content creation, campaigns, and UX. Proven track record of creating and managing engaging digital content across websites, social media, and email campaigns. Experience in Content Management Systems (CMS) and digital marketing tools (e.g. Google Analytics, Hotjar). Strong understanding of UX/UI principles and experience in designing user-friendly interfaces, creating wireframes and prototypes, and conducting usability testing. Familiarity with social media platforms and strategies to increase brand awareness and engagement Strong analytical skills to analyze and report on digital content and campaign performance. Experience using data-driven insights to make recommendations for optimizing digital marketing efforts. Willingness to experiment with new digital marketing tools and technologies to drive innovation. Open to learning and adopting new technologies and methods in digital marketing. Excellent communication and project management skills. Bilingual (English-French) communication skills. This position will be working with global partners across the globe and to members of leadership in Australia. Bonus: Knowledge of the pharmaceutical and/or healthcare industry.

What’s in it for you… 

We invest time and resources into making sure Medisca is as good as the people we hire.

Work/Life Balance - 37.50 hour workweek with early Fridays all year long, PTO and vacation policy Invest in your health – Choice of modular plans, health spending account and free Telemedicine Flexible work environment – Hybrid work schedule with home office reimbursement program Your Future is Bright – Opportunities to learn and grow within Medisca Save for your Future – Medisca contributes to a deferred profit-sharing plan (DPSP) when you invest in RRSPs Help us grow – Employee Referral Program. Central location - Free parking/accessible by public transportation; a commercial center is within walking distance for lunch or groceries. We like to have fun – company events throughout the year

We thank all applicants for their interest; however, only candidates to be interviewed will be contacted.

We are an equal opportunity employer.

#LI-Hybrid

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