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Digital Trade Marketing Specialist
1 month ago
Position Snapshot
**Business areas**: Nespresso Canada
**Job title**: Digital Trade Marketing Specialist
**Location**: Montreal, Québec City; Hybrid
**Benefits**:
Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
Company matched pension plan
Three weeks of Vacation and six personal days (Personal Paid Holidays)
Flexible and hybrid work arrangements
Excellent training and development programs as well as opportunities to grow within the company
Access to Educational Assistance & Tuition Reimbursement
Bonus eligibility
Free Nespresso Coffee Machines and $100 monthly coffee credit
Up to 50% off - Nespresso Coffee Machine, Capsules and accessories
Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
Additional discounts on a variety of products and services offered by our preferred vendors and partnerships
Position Summary
We are looking for a Digital Trade Marketing Specialist for Nespresso based at our Montreal location reporting into the Trade Marketing Manager. This person will play an active role within the Trade Marketing team to ensure that all acquisition tools are maximized by supporting the sales team, thereby meeting annual objectives, and driving business growth while leading successful marketing initiatives. We are looking to set-up Nespresso for long-term brand impact and growth while maximizing short term acquisition, traffic, and revenue.
A little bit about us
Our story began 30 years ago with a simple but revolutionary idea: to create the perfect cup of coffee. Nestlé Nespresso has become an international benchmark for the highest quality coffee and an iconic symbol of refined elegance.
We are now present in over 60 countries and our team has grown to well over 10500 employees. Nespresso Canada continues to drive momentum and innovation in its market segment, and in North America, we're just getting started.
**A day in the life of a Digital Trade Marketing Specialist**:
As a Digital Trade Marketing Specialist, you will have to maximize our presence and digital efficiency with our business partners. You will manage activities among the various channels and develop business processes to increase team productivity. You will take part in brand experiences discussions to create a strategy for Nespresso's e-retailers. You possess a strong background in digital, interest and knowledge in SEO & SEM and traditional marketing, along with a proven ability to develop and implement strategic plans to enhance brand positioning.
**You will also**:
MEDIA & PERFORMANCE ACCELERATION
Drive brand consideration with e-retail by increasing digital visibility and search through our platforms
Brief & guide media performance narrative in partnership with brand management team & media agency with performance reviews
Optimize all media investments & acquisition funnel strategies
Develop and implement search and display tactics
Set up of SEO campaigns with Amazon Ads team & analyze reports
Supervise and build Key Account strategies to ensure optimal ROI and participate in their development
Conduct analysis, monitor KPIs and generate postmortem of campaigns reports to better guide future investments
E-RETAILING CONTENT OPTIMIZATION & PROMOTIONS MANAGEMENT
Accentuate Nespresso’s visibility among competition on point of sale
Develop SEO strategies & content and oversee rating and reviews in partnership with 3rd party
Manage and support team with different tracking tools and reports on opportunities (with Data Impact)
Ensure strong digital presence & exposure with all our Trade Partners that will ultimately meet our sales objectives
Coordinate cross-functionally with Direct Channel to enable consistency between channels and ensure to respect all HQ brand guidelines
Develop, animate & maintain Trade Partner Brand Pages to ensure optimal experience & conversion
Link the in-store and online experience & find creative ways to redirect to Nespresso’s direct channels
OTHER
Explore new strategies to accelerate our trade landscape (new accounts )
Collaborate with Key Account Managers to lead the development and acceleration of the accounts
Collaborate and work closely with Digital Coordinator
Lead special projects & support Trade events for major digital accounts
Oversee budget, monitor spending and take corrective action to stay within budget
What will make you successful?
**You will also have**:
Bachelor’s degree or College Diploma in Business Administration, Marketing, Digital Marketing, Communications, Ecommerce or equivalent
Must be fluently bilingual in English and French written and spoken.
4+ years of experience in a corporate environment with a digital marketing and sales background or similar position.
Proven Amazon ecosystem knowledge (strategies to boost sales, enhanced content, advertisements etc.)
Knowledge of (SEO) Search Engine Optimization and paid media strat
