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Junior Marketing Manager

3 months ago

Toronto, Canada KB Racking Full time

We want to hear from you if…


You’re Great at Being Creative — We hope you feel excited to bring your sense of creativity to your job, so much so that you make us excited to hear your newest idea. We also hope you appreciate workshopping ideas – not all ideas are perfect, but we work as a team to meet our company goals regardless.


You Can Collaborate with a Team — You work well right in the middle of it all. You’ll need to establish a collaborative relationship with every team member to understand what the marketing strategies impact our success the most.


You Have a “Type A” Personality — Having marketing acumen and creative skills is an absolute must. We have systems to help us stay on-top of performance metrics, but we need someone that looks a week, two weeks or a month ahead and finds opportunities for better marketing strategies.


You Take Your Work Personally — We want to find someone who takes our work so seriously that it feels like their own. You’re the right fit if you take pride in knowing you directly impact revenue generation. Make it your purpose to develop your core marketing skills and business acumen as you work alongside our team.


Job Duties

  • Exemplary demonstration of KB Racking values in all areas of performance.
  • Design and implement data-driven strategies to drive customer acquisition, engagement, retention, and revenue growth.
  • Develop digital marketing campaigns across various channels such as website, email, social media and paid advertising on LinkedIn (B2B segment).
  • Develop and implement marketing automation tools and workflows to optimize campaign execution and lead nurturing.
  • Create and execute strategies to build brand awareness and monitor trends for audience engagement.
  • Plan and optimize paid ad campaigns to drive user acquisition and achieve positive ROI.
  • Create marketing materials using Adobe Photoshop, InDesign, Illustrator or similar, that showcase product features and benefits, including website improvement, datasheets, brochures, tradeshow displays, booth design, swag.
  • Work with the product and sales team to effectively communicate new features and clients’ expectations.
  • Use analytics tools to track performance metrics, prepare reports on marketing performance, and analyze customer acquisition costs to present to the COO and company.
  • Manage social media accounts, primarily LinkedIn.
  • Stay updated on industry trends, market dynamics, and product knowledge.
  • Collaborate with all departments to align marketing efforts with broader company goals.
  • Serve as a positive and professional ambassador for the company, maintaining a strong brand image and fostering positive relationships with stakeholders.
  • Travel throughout USA and Canada for tradeshows.
  • Other duties as assigned.


Required experience:

  • 1-2 years minimum in digital marketing or growth marketing roles.
  • Experience managing LinkedIn ad campaigns for B2B segment, market automation tools, and executing growth strategies.
  • Bachelor’s degree in Marketing, Business Administration, Communications, or related field. Advanced degrees or certifications in digital marketing are advantageous.


Personality Traits:

  • Long-term interest in directing marketing strategies in a leadership position.
  • Blend of creativity and analytical skills to devise and assess marketing campaigns.
  • Ability to develop and implement effective growth and marketing strategies.
  • Focused on achieving measurable results and continuously optimizing marketing efforts.


Job Type: Full-Time


Why KB Racking?

  • We are located in a trendy downtown neighborhood
  • Employee's benefits including dental, medical and prescription drug coverage
  • Progressive vacation day plan
  • Educational reimbursement programs
  • Ideal access to public transportation
  • Great team culture and environment


APPLICATIONS CLOSE SEPTEMBER 6, 2024.



KB RACKING is a leading solar company, specialized in the development, design, and manufacture of commercial PV mounting solutions for rooftops across North America. Since 2010, we are proud to have installed over 200 MW of clean renewable energy across 900+ projects in the United States and Canada


Our core values are of tremendous importance to us and how we do business: Simple, Solutions, Teamwork, Ownership, Integrity & Curiosity. Our team consists of talented and committed individuals who want to support the development of solar energy and a future powered on renewable energy.


With HQ in Toronto’s vibrant Liberty Village, our workspaces are filled with light, greenery, and a modern touch. Productivity is importance to us and being able to do so with the dynamics of work-from-home and work-from-office are part our culture.


We are looking to hire a motivated individual with an obsession for closing solar projects and fostering client relationships that really matter, while building your client base to move your career forward to more senior positions. This position will be responsible for selling our portfolio of solar rooftop mounting solutions to markets in the United States and Canada.


KB Racking Inc. provides equal opportunities for all applicants and is committed in fostering an inclusive and accessible recruitment and selection process. Accommodations are available on request for candidates taking part in all aspects of the recruitment process. Please inform KB Racking at the time of your application of any requirement for accommodation.