Marketing & GTM Program Manager

3 weeks ago

Toronto, Ontario, Canada Teamwork Full time

Teamwork.com's mission is to make teams who deliver client work become efficient, organised, profitable and happy Our platform has revolutionised how companies manage their daily workflows for improved automation, productivity, and profitability. It acts as the 'one-stop-shop' project management solution enabling our customers to track, manage, and invoice their projects. Our relentless customer-focus has been rewarded with thousands of amazing customers all across the globe and millions of users who sign in every day. We pride ourselves on creating market leading software, working with outstanding people, and going above and beyond for our customers. Trusted by more than 20,000 teams across 170 countries, Teamwork.com is in acceleration mode as we set our sights to become the undisputed Project Management platform for teams who deliver client work.

We believe in hiring great people and look to ensure everyone has the best possible experience of work, everyday. We strive to be open and transparent, humble and customer focused. And we thrive on curiosity, getting results and working together relentlessly to deliver excellence. We are a company of action, full of triers and doers: we try things, we make mistakes, and we learn from them. Our personality is unmistakable: we work hard, take joy in our wins and each other's successes and important life events. And we care and support each other when life throws lemons. More than anything we embrace a straightforward approach to getting things done. We are fanatical about our customers: and when talent meets passion, success happens.

This is a remote role in one of; Ontario, Ireland, the UK or Poland.

We're seeking an experienced, data-driven GTM Program & Marketing Effectiveness Manager to elevate our marketing performance and program management capabilities. In this role, you'll lead initiatives that optimize marketing effectiveness, manage strategic cross-functional programs, and drive continuous improvement across marketing and go-to-market (GTM) teams. You'll collaborate closely with marketing, sales, data analytics, and business stakeholders to ensure our efforts deliver measurable, business-aligned results.

What good looks like

Marketing Performance & Process Optimization

  • Develop and execute a consistent marketing effectiveness framework to measure the performance of key marketing programs, and campaigns in a consistent manner .
  • Analyse marketing data to assess ROI and effectiveness across channels (paid, organic, events, etc.),
  • Identify insights and actionable recommendations to improve marketing performance and optimize marketing spend and resource allocation in partnership with team leads.
  • Collaborate with analytics teams to develop dashboards and reporting for ongoing performance tracking in a consistent manner across brand, demand gen and other marketing teams.
  • Help manage our department sprint planning and agile process, managing sprints, backlog grooming, intake process and sprint retros
  • Sustain a culture of alignment by regularly updating stakeholders and facilitating discussions during points of misalignment
  • Help build a culture of experimentation through facilitating sessions across our marketing and wider GTM organisation

GTM Program Management

  • Oversee the end-to-end management of priority marketing and cross-GTM programs, ensuring alignment with business goals, timelines, and budgets.
  • Build strategy for our initial Target Account Marketing strategy, focusing on larger ICP service firms, with execution support from broader marketing and sales teams
  • Program-manage the Outbound Marketing Program, facilitating stakeholder meetings, driving continuous optimization, testing, and developing the right measurement framework to drive results
  • Contribute to the development of a lead management process to ensure a "no lead left behind" approach across marketing and sales
  • Facilitate key GTM events and initiatives, such as kickoffs, all-hands meetings, planning sessions, retrospectives, and workshops, as required
  • Continuously find and implement ways to improve team operations and collaboration

What good looks like:

  • Solid experience in B2B marketing, demand generation or program management
  • Strong project and program management skills with a focus on cross-functional collaboration to drive measurable results across marketing, sales and other functions.
  • Good understanding of marketing measurement methodologies, including ROI analysis & attribution modeling
  • Analytical mindset with experience in data-driven decision-making.
  • Proficiency in marketing automation tools (HubSpot) and analytics platforms (e.g., Google Analytics, Tableau, Power BI).
  • Solid experience building target account marketing/ABM programs from scratch
  • Experience and knowledge of Outbound programs with a keen eye for measurement, bias for continuous testing and action
  • Experience working in fast-paced environments, preferably in tech or SaaS industries.
  • Knowledge of Agile project management methodologies and experience in PMP, Scrum, or other relevant project management disciplines.
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Excellent communication and presentation skills.
  • Strong organisational skills and attention to detail.

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