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Digital Activation Manager

2 months ago

Toronto, Canada OMD Canada Full time

Is working with industry leaders a dream of yours? Do you love working in a fast-paced environment and being recognized for your work? Let’s chat about our Digital Activation Manager opportunity at OMD Canada


At OMD we are much more than just a media communications agency. We approach media in a way that creates experiences to connect with people, drive growth and make businesses stronger. As the world grows with opportunities, we react by combining innovation, creativity, empathy, and evidence to move faster, reach further and take smarter risks.



Purpose of the role:

The Digital Activation Manager is responsible for the planning, execution, and management for assigned clients including, but not limited to, planning, negotiation, ratings estimates, relationship development and mentoring support staff. In addition, this role is responsible for plan execution, implementing and interpreting analytics, measurement, and tracking of digital media campaigns. The successful candidate will have a proven track record of success in broadcast media & digital media channels.


The Role & Expectations


Reporting

  • Contribute to the development of reporting and insight generation to help drive results, communicating directly to client and client team.
  • Conduct accurate data processing, analysis, interpreting results and making actionable recommendations.
  • Responsible for managing client specific reporting for the purpose of quality control and budget management.



Communication & Collaboration:

  • Participate in developing the analytics and broadcast capabilities within the agency and with existing clients.
  • Regular interaction with department team members.
  • Liaise with internal OMD departments (e.g. Traffic, Accounting, and Portfolio Management) as well as OMD vendors.
  • Assist in the training and development of junior staff, including proofreading all communication, data entry and documents to ensure accuracy and quality.



Accountability:

  • Work with broadcast & digital leads, data leads and strategic leads to ensure PHD’s quality standards are adhered to across the board.
  • Identify and develop tactical opportunities that meet client and corporate objectives through actionable insights derived from analytics.
  • Apply various quantitative methods to analyse and interpret information from multiple data sources while providing a layer of strategic thinking and insight generation.



Financial Management:

  • Manage broadcast and digital reporting to flag any potential issues with budget, variances versus contracts.



Expected Behavioral Attitude

In his/her mandate, the Account Manger demonstrates the following skills:

  • Leadership, initiative and entrepreneurial spirit
  • Positivity, passion and determination
  • Spirit of collaboration and teamwork
  • Good stress management, responsiveness and adaptability
  • Good management of emotions and intentions
  • Effective management of priorities
  • Organizational skills and rigor
  • Creativity and sense of innovation
  • Interpersonal skills
  • Negotiation skills



Core Competencies

  • Must be motivated, detail oriented, a good communicator, comfortable with following direction and able to produce a high quality of work to short deadlines
  • Excellent verbal and written communication skills
  • Strong mathematical and analytical skills required
  • Good organizational and time-management skills a must
  • Strong work ethic and ability to multi-task several projects
  • Leadership/team building and mentoring capabilities
  • Strategic ability (Insight)
  • Creative thinker
  • Solid media evaluation skills
  • Professionalism
  • Excellent presentation skills
  • Excellent communication skills
  • Problem solving ability
  • Sound judgment



Key Qualifications

  • University education in marketing, communication or other relevant related fields.
  • Outstanding record of academic and professional achievement with 2-3 years’ business experience in online and offline planning or buying experience with a strong understanding of digital media analytics
  • Experience with Infosys, DDS and Prisma Digital Management systems
  • Highly proficient in MS Office Suite, with emphasis on MS Excel.
  • Proven experience with Google Analytics and third-party ad-servers (e.g. Google Campaign Manager). Experience with other digital solutions (Omniture, WebTrends, Social Media monitoring) a bonus.
  • Knowledge of evaluation of marketing ROI, conversion funnel analysis and optimization.



OMD is a great place to work with friendly and dynamic team members who work hard but play hard too Some perks when working at OMD are:

  • Full complement of health benefits
  • Flex Work Arrangement
  • “Special Days” (extra time-off days throughout the year)
  • Rewards & Recognition program for staff who go above and beyond the call of duty
  • Virtual Monthly Town Hall Meetings



Diversity & Inclusion:

Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups. This respect must be demonstrated by our team members, our leadership, our client services and within our employment practices and relationships with all stakeholders.